Author: Erin DeGiorgi

15 Aug

Using Instagram Stories to Tell Your Brand’s Story

Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the...

10:09 / Blogs / Insights / Social Media

25 Jul

3 Ways Better Brand Messaging Can Impact Your Bottom Line

Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success. Especially in times when internal and external stresses may create a tendency to move this factor to the bottom of the list,...

12:07 / Blogs / Featured / Insights / Public Relations / Strategic Planning and Research