Digital and Interactive Media | BRG Communications

10 Mar

Virtual Reality’s Impact on Behavior Change

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the latest development aimed at changing the way people digitally connect and consume information....

08 Feb

Six Social Engagement Tips for Conference Attendees

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Attending conferences is pricey, often involves travel and means time out of the office, so getting the most out of it is important to see the value in going to them. As you prepare to attend a conference, here...

09:46 / Blogs / Digital and Interactive Media / Insights / Social Media

23 Sep

BRG Wins Four Awards at PRSA-NCC Thoth Awards Ceremony

PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns...

13:19 / Blogs / BRG Work / Consumer Awareness Campaigns / Digital and Interactive Media / Featured / Insights / Public Relations

17 Aug

Achieving an Authentic Patient Dialogue

Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...

13:20 / Consumer Awareness Campaigns / Digital and Interactive Media / Featured / Health / Insights / Media Relations / Public Relations / Strategic Planning and Research / Wellness

20 Oct

Should You Announce News On Social Media First?

If you’re a communications professional, you’ve probably heard this question in the last year: Should our brand announce news on social media? You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key...

10:14 / Blogs / Digital and Interactive Media / Insights / Public Relations / Social Media

06 Oct

The Future of User-Generated Live Streaming for Marketers

2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a...

10:30 / Digital and Interactive Media / Insights / Trends

24 Aug

5 Effective Places To Promote Content Online

Corporate marketers too often expect corporate digital content to spread widely via organic means alone. Today, brands should be prepared to promote content organically (via social media posts, emails, etc.) and to buy ads to ensure content reaches targeted people. If you haven’t dipped your toes...

12:13 / Digital and Interactive Media / Insights / Social Media

30 Jun

6 Important SEO Tips for Public Relations Professionals

One of the most powerful ways PR pros can positively impact a brand online is by executing simple SEO tactics in conjunction with traditional public relations work. What is SEO? SEO, or search engine optimization, is the practice of taking ethical actions to improve a brand’s...

13:29 / Digital and Interactive Media / Insights / Public Relations

05 Nov

Everything is Mobile: What Does That Mean for Marketers?

Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking about...

09:00 / Digital and Interactive Media / Insights / Trends

03 May

Is Content Based Advertising The New Advertorial?

Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...

12:05 / Digital and Interactive Media / Public Relations / Social Media