Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the latest development aimed at changing the way people digitally connect and consume information. Not only will VR alter how we...
Attending conferences is pricey, often involves travel and means time out of the office, so getting the most out of it is important to see the value in going to them. As you prepare to attend a conference, here is a checklist with six social engagement...
PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns...
Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...
If you’re a communications professional, you’ve probably heard this question in the last year: Should our brand announce news on social media? You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key...
2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a...
Corporate marketers too often expect corporate digital content to spread widely via organic means alone. Today, brands should be prepared to promote content organically (via social media posts, emails, etc.) and to buy ads to ensure content reaches targeted people. If you haven’t dipped your toes...
One of the most powerful ways PR pros can positively impact a brand online is by executing simple SEO tactics in conjunction with traditional public relations work. What is SEO? SEO, or search engine optimization, is the practice of taking ethical actions to improve a brand’s...
Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking about...
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...