Public Relations

PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we...

Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...

Newsjacking, or inserting your brand’s perspective into a piece of breaking news, is a tried and true communications tactic that has gained steam in the digital age. Corporate newsjacking has the potential to be great when… A brand shares its view at the right moment in the...

[caption id="attachment_5296" align="aligncenter" width="700"] Image via Google News Lab[/caption] Today Google announced their News Lab, an effort to make it easier for journalists and technologists to work together and build the future of media. With News Lab, Google aims to make tools available to journalists that...