Public Relations

You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an...

BRG had the pleasure of attending and speaking at the recent PRSA Health Academy Conference here in Washington D.C. It was an engaging conference with compelling speakers and a passionate high-energy group of attendees. All in attendance shared interest in communications that increase awareness of...

During our latest internal Lunch and Learn session, Senior Vice President Shannon McDaniel led a discussion about national media campaigns. As he was digging in, he paused to share some excuses agencies often make that BRG clients will never hear after a media campaign. They...

Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...

Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....