Social Media

Finding topics to blog about can be challenging, especially if you write for a brand. Fortunately, ideas are abundant online if you know where to look. Try these 5 tools to help you sort through the noise to find uniquely relevant content: Feedly: Feedly is a news...

If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you...

Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every...

If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?...

Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...