14 May The Case For Brevity Online
Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....
Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...
Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly. The AP is nothing if not consistent. After all, they created the AP Stylebook, and they follow...
From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive...
This week I attended ImpactNext, an all-day seminar about mastering the digital channel and creating awesome content online, offered by Chris Brogan. My usual response to this kind of event is to Tweet the heck out of it, and connect with like-minded attendees online and...
Earlier this week we saw blogger conducting a social media contest for a $100 supply of one of our favorite products. Do you ever see one of those contests that you REALLY want to win? This was one of those contests. The call to action: To enter:...
Last night Google announced the end of Google Reader, a very popular RSS aggregator service. Today we want to share with you why this is such a big deal and give you some next steps so you can keep reading your online news in one...
There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward. Advocates publicly support or recommend ideas, products or brands. Influencers have the...
Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic. Last night I was making reservations for Founding Farmers, a local...
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the...