Anne Genduso is an Account Director at BRG Communications, where she is responsible for the development and management of integrated communications programs and cause marketing campaigns impacting social issues and public health. Anne provides strategic counsel and daily support to corporate and nonprofit clients across multiple account teams.
With 15+ years of industry experience, Anne is a results-driven leader with a proven record in building unique partnerships between brands and nonprofits that result in effective communications programs that exceed media and influencer engagement goals. Throughout her career, Anne has forged strong relationships with clients and partners, such as Green Mountain Coffee, Nalgene, Citi, JCPenney and Weight Watchers, to grow brand equity, maximize revenue opportunities and achieve shared objectives.
Anne joins BRG from Share Our Strength’s No Kid Hungry campaign, where she established and led a team responsible for national consumer media relations, celebrity relations, strategic media partnerships and cause marketing communications for the nationally-recognized nonprofit. Anne also comes to BRG with more than nine years of agency experience, developing and leading marketing, media relations and communications programs for a variety of consumer and B2B clients, including GMAC Insurance, Stain Solver and OnStar.
Anne graduated from St. John Fisher College with a B.A. in Communications/Journalism, and is an active member of the Public Relations Society of America.