As a senior vice president at BRG Communications (BRG), Laurie Mobley focuses on creating enduring connections between consumers and health and wellness brands. She currently provides senior counsel across multiple agency account teams and works directly with clients on strategic program development, issues management, regulatory milestones and campaign launches.
During her more than twenty-year healthcare communications career, Laurie’s experience spans from pharmaceutical and consumer health product launches to CDC’s global public health initiatives to award-winning consumer education and disease prevention campaigns targeting women. She has a proven track record of delivering highly measurable results for clients looking to build trust and recognition for educational health and wellness platforms.
Laurie has developed and managed nationally-recognized programs for clients including: Medtronic, AOA, Aetna, EMD Serono, Heart Rhythm Society, Frito-Lay, Galderma, GSK, Johnson & Johnson, Pfizer, St. Jude Children’s Research Hospital and IBM Healthcare/Life Sciences.
Laurie joins BRG from a leading healthcare communications agency where she served as Director of the Washington, D.C. office and led multi-office account teams to support clients in the pharmaceutical, diagnostic and biotechnology sectors. Previously, Laurie spent seven years at a top 10 global public relations agency in various leadership positions including building the agency’s first southeast based healthcare practice.
Earlier, Laurie gained extensive science communications and issues management expertise working for the Centers for Disease Control and Prevention (CDC) where she managed external communications for the National Center for HIV, STD and TB Prevention. Prior to CDC, Laurie managed healthcare accounts at two top 10 global public relations firms in Atlanta and New York.
Laurie is a frequent speaker on communications including speaking opportunities for the National Marketing to Women (M2W) Conference, Healthcare Businesswomen’s Association, CDC Foundation, Georgia BioMedical Partnership, PRSA and Howard University.
Laurie graduated from Lafayette College with a Bachelor of Arts Degree. She also completed a number of Graduate certificate courses at the Rollins School of Public Health at Emory University.