Safety Professional Education Outreach

Alliance of Hazardous Materials Professionals: Annual Conferences

CHALLENGE

The Alliance Of Hazardous Materials Professionals (AHMP), the only national organization devoted to the professional advancement of the HAZMAT management field, turned to BRG Communications to strengthen its position as the leader in environmental health safety and sustainability (EHS&S), and raise awareness of annual conferences that include real-world disaster simulations to help AHMP members train for issues where they are likely to be the first responders in a time-sensitive, complex disaster situation.

SOLUTION

Conduct research to discern how the media covers emergency preparedness and disaster response, and to ascertain gaps in knowledge. Leverage the data during a key moment in time, AHMP’s Annual Conference, to educate environment, health and safety professionals along with Austin community leaders about the and importance of first responders and need for emergency preparedness. Invite media to document emergency response scenarios – such as an oil spill clean up – and interview participating experts, highlighting AHMP members as industry leaders.

RESULTS

Overall, the program efforts drove awareness of AHMP as an expert and resource in local markets and throughout the industry.

– Through media outreach and countless interviews with AHMP experts, articles in top-tier trade publications, including EHS Today, Professional Safety, Pollution Equipment News and a byline in HazMat Management, AHMP’s annual conference and its expertise as a leader of the hazardous materials management field were highlighted.

– Additionally, local market print and broadcast coverage was secured spotlighting public interest stories about AHMP’s real-world Emergency Response Scenarios.