By the end of the initiative, Walmart and the Walmart Foundation exceeded their original commitment by four percent and a year earlier than expected. The Fighting Hunger Together campaign resulted in 1.58 billion pounds of food being donated, the equivalent of approximately 1.32 billion meals, and $260 million in grants to hunger relief programs in the United States being awarded.
The award-winning campaign generated mass visibility with national and local placements on USA Today, Associated Press, FOX News, NPR All Things Considered, ABC and FOXRadio, USA Weekend, Fast Company and hundreds of local television and print publications.
In-store and Facebook campaign tactics activated consumers in more than 200 communities across the United States through different calls-to-action resulting in 1 million votes, purchasing certain products in-store, redeeming codes online and 13,000 online entries. These efforts generated meals for Feeding America and awarded grants to local communities nationwide.