If you market your business or services on Facebook, you probably know that Facebook's latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths. Myth:...
To create sharable moments for your brand, whether it’s the dissemination of a new blog or video, the launch of a new product, or the expansion of your messaging, it helps to understand why people share in the first place. Things we share with others typically...
Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in...
We’re happy to share that BRG Communications has placed in The Washington Business Journal’s annual list of the top 10 privately owned public relations agencies in the DC Metro area. We’re fortunate to do work we love, which is made possible by our awesome clients, talented...
To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time. When working to find that emotional tie and create sharable moments, we...
Google recently announced Helpouts, a new way to get “real help, from real people, in real time.” What are Helpouts? Helpouts are one-on-one video calls between individuals and experts on a variety of topics ranging from arts and music, home and garden, fitness and nutrition, and health,...
Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users....
It’s “back to school” time for kids and adults alike. We kicked off back-to school in New York City with EveryoneOn’s event at M.S. 258 in Harlem with 18 students. Mayor Bloomberg, along with U.S. Department of Education, and Knick’s former guard John Starks were...
Have you ever downloaded a fitness tracker, food journal, sleep aid or health monitoring application on your smartphone? If so, you’re among the 19% of mobile users in the US who has done so. It is estimated that by 2017, 50% of mobile users will...
During our latest internal Lunch and Learn session, Senior Vice President Shannon McDaniel led a discussion about national media campaigns. As he was digging in, he paused to share some excuses agencies often make that BRG clients will never hear after a media campaign. They...
