18 Feb Prove Value in Your Campaigns: Start with a Measurement Strategy
Posted at 11:57h
in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...