Campaign planning Tag

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying...