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Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 2: Identify content trends that resonate with your unique audience Your audience has unique interests and issues. Lee Odden...

Last week we had the pleasure of attending Social Media Marketing World hosted by Social Media Examiner. Now that the conference is over, it’s time to reflect on some of the prominent takeaways from the conference. Each day for the next 10 days, we will...