If you market your business or services on Facebook, you probably know that Facebook's latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths. Myth:...
Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every...
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the...
In 2013 search engines will begin to rank trust and reward sites with human-to-human influence. This blog outlines the new rules of the game and provides actionable takeaways....
Are you launching a social media program for your company? Resist the temptation to demonstrate your commitment by setting up an account on every social network....
There is a debate among public relations and social media professionals about the automation of social media updates. Some say automation is a no-go. Others automate everything....
Happy Friday! This week in the Friday Five we're talking about Kraft's Likeapella, the POTUS slow jamming the news, and more!...
Welcome to the second edition of the BRG Communications Friday Five!...
Happy Friday (the 13th) everyone! Welcome to the first edition of the BRG Communications Friday Five....
On Monday, BRG helped Walmart launch their largest anti-hunger effort to date, Fighting Hunger Together....
