media relations Tag

When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This article was originally published in the Denver Post. To view the original post, click here.   [/vc_column_text][vc_column_text]Small-business owners have about three weeks to enter SCORE’s fourth annual American Small Business Championship. Two businesses in each state and the District...