Public Relations Tag

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

This article was originally published in Fortune. To view the original post, click here. By: Madeline Farber[vc_column_text] Female entrepreneurs across the globe could have the opportunity to work with Walmart and eight other Fortune 500 companies, thanks to a new initiative. [/vc_column_text][vc_column_text] The mega-retailer—along with Campbell Soup, Coca-Cola, ExxonMobil,...