Strategic communications Tag

26 Jun

Posted at 12:28h in Awards, Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Research, Results, Strategic Planning and Research

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

03 Oct

Posted at 12:38h in Blogs, Company News, Insights, Public Relations, Strategic Planning and Research, Trends

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...