Author: Erin DeGiorgi

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...