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Activating the Modern Consumer

What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target.

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Media Interview Safe Zone: Avoid the Interview or Properly Prepare?

There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...

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5 Ways to Differentiate Your Medical Meeting Through Media Relations

It seems like the list of annual medical conferences grows longer year after year. How do you make your meeting stand out from the rest? One key to success is to implement a creative and strategic media plan.

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BRG Communications and American Cleaning Institute Named PRSA Silver Anvil Finalist

The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds...

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3 Ways Better Brand Messaging Can Impact Your Bottom Line

Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success. Especially in times when internal and external stresses may create a tendency to move this factor to the bottom of the...

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4 Ways CSR Communicators Can Demonstrate Proof of Positive Social Impact & Avoid Skepticism from the Responsible Consumer

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.

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When Silence Is The Best Response on Social Media

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...

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Tune into Podcasts to Amplify Your Brand

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving...

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Moving Beyond Data to Spotlight Patient Voices

When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

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