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BRG Wins PRSA Thoth Awards for Projects Supporting Military Community

Last night, BRG was recognized by the PRSA National Capital Chapter Thoth Awards for its work with the Fisher House Foundation and Walmart in support of the military community. The Thoth Awards honor outstanding strategic public relations programs and components developed and produced in the...

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Moving Beyond Data to Spotlight Patient Voices

When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

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4 Ways CSR Communicators Can Demonstrate Proof of Positive Social Impact & Avoid Skepticism from the Responsible Consumer

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.

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Let Data Drive Your Next Communications Campaign

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

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Tune into Podcasts to Amplify Your Brand

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving...

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Five Tips to Spark Local Engagement

Everyone loves getting national attention for their PR campaign, but you don’t always need a big celebrity or big-name press coverage to make a big impact. While those components can be part of your overall communications mix, often the key to success lies in reaching audiences where...

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Choosing a Study that Won’t Flatline with National Medical and Health Reporters: 5 Determinants of a Media-worthy Research

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

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BRG Helps Local Nonprofit Mentor Girls for Future Success

This past weekend, BRG hosted a workshop for Girls Inspired and Ready to Lead, Inc. (GIRL)’s Pathways to Careers Networking Luncheon. GIRL is a local Virginia nonprofit that BRG has partnered with over the last year to help support teenage girls in the area prepare...

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Prove Value in Your 2018 Campaigns: Start with a Measurement Strategy

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

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Media Interview Safe Zone: Avoid the Interview or Properly Prepare?

There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...

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