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The Engagement Metric Success Trap

If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you...

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Are Anonymous Social Networks The Next Big Thing For Brands?

If you could share your secrets or deep thoughts with the world completely anonymously, would you? The two newest kids to the social media block, Whisper and Secret, are betting on it. Be yourself with anonymous social networks Secret and Whisper operate off a similar...

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PRSA Health Academy Conference: Wrap Post

BRG had the pleasure of attending and speaking at the recent PRSA Health Academy Conference here in Washington D.C. It was an engaging conference with compelling speakers and a passionate high-energy group of attendees. All in attendance shared interest in communications that increase awareness of...

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How To Get The Most Out Of Your Guest Blogging Opportunities

Earlier this year Matt Cutts, head of the Google Webspam team, stepped forward and shared that Google will be changing the way they rank guest blogs. Guest blogs used to be a great way to generate a link, and drive traffic to a site, but...

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Truths and Myths: No One Sees Your Brand’s Unsponsored Facebook Content

If you market your business or services on Facebook, you probably know that Facebook’s latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths....

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Use This Classic Sharing Psychology To Expand Your Reach

To create sharable moments for your brand, whether it’s the dissemination of a new blog or video, the launch of a new product, or the expansion of your messaging, it helps to understand why people share in the first place. Things we share with others...

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Bridging The Health Divide With mHealth (Infographic)

Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in...

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BRG Communications Named One of DC’s Top 10 Public Relations Agencies

We’re happy to share that BRG Communications has placed in The Washington Business Journal’s annual list of the top 10 privately owned public relations agencies in the DC Metro area. We’re fortunate to do work we love, which is made possible by our awesome clients,...

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The Power Of Consumer Emotions Online

To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time. When working to find that emotional tie and create sharable moments,...

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Google Helpouts: An Opportunity for Healthcare Marketers

Google recently announced Helpouts, a new way to get “real help, from real people, in real time.” What are Helpouts? Helpouts are one-on-one video calls between individuals and experts on a variety of topics ranging from arts and music, home and garden, fitness and nutrition,...

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