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Choosing a Study that Won’t Flatline with National Medical and Health Reporters: 5 Determinants of a Media-worthy Research

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

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BRG Helps Local Nonprofit Mentor Girls for Future Success

This past weekend, BRG hosted a workshop for Girls Inspired and Ready to Lead, Inc. (GIRL)’s Pathways to Careers Networking Luncheon. GIRL is a local Virginia nonprofit that BRG has partnered with over the last year to help support teenage girls in the area prepare...

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Media Interview Safe Zone: Avoid the Interview or Properly Prepare?

There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...

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3 Tips to Make Your Call-to-Action User-Friendly

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually...

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Ask “What If?” Before Your Next Annual Conference

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...

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5 Ways to Differentiate Your Medical Meeting Through Media Relations

It seems like the list of annual medical conferences grows longer year after year. How do you make your meeting stand out from the rest? One key to success is to implement a creative and strategic media plan.

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Food for Thought: Breakfast from Cafeteria to Classroom

This article was originally published in the PBS Teachers Lounge. To view the original post, click here.

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5 Strategies to Build Authenticity into Campaigns

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

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