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Choosing a Study that Won’t Flatline with National Medical and Health Reporters: 5 Determinants of a Media-worthy Research

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

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BRG Helps Local Nonprofit Mentor Girls for Future Success

This past weekend, BRG hosted a workshop for Girls Inspired and Ready to Lead, Inc. (GIRL)’s Pathways to Careers Networking Luncheon. GIRL is a local Virginia nonprofit that BRG has partnered with over the last year to help support teenage girls in the area prepare...

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Ask “What If?” Before Your Next Annual Conference

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...

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Food for Thought: Breakfast from Cafeteria to Classroom

This article was originally published in the PBS Teachers Lounge. To view the original post, click here.

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5 Strategies to Build Authenticity into Campaigns

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

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Taking Your Journal’s Content Beyond the Trades

Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don’t realize, is that they could easily reframe their journal content to generate national...

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From the community: Giving Everyone a Voice

This article was originally published in the Chicago Tribune. To view the original post, click here.

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From the community: Adaptive Sports are Warriors’ Road to Recovery

This article was originally published in The Chicago Tribune. To view the original post, click here.

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