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5 Internet Slang Terms Communicators Should Know [Tips]

Over the last few months, we’ve noticed an interesting trend. Brands are starting to use Internet slang terms in their social media posts. If you don’t keep up with the kids, some of the newer acronyms and words might leave you scratching your head. Not...

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Grab Your Tissues: Sadvertising Is Trending

Ads and other methods of communication have long utilized human emotions to create action. During the latest Super Bowl a trend in emotional communications was apparent- brands are tapping into the emotion of sadness to create action. One of the reasons it was so effective...

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4 Surprising Scientific Reasons We Are Drawn To Images

Visuals are an important component of individual and branded storytelling. We are all tapping into social networks to share our stories in visual ways. Brands are using specific image types, like infographics to tell more detailed stories. Let’s face it- we’re all drawn to GIFs...

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5 Useful Tools for Content Curation

Finding topics to blog about can be challenging, especially if you write for a brand. Fortunately, ideas are abundant online if you know where to look. Try these 5 tools to help you sort through the noise to find uniquely relevant content: Feedly: Feedly is...

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BRG Communications 2014 Highlights [INFOGRAPHIC]

BRG Communications sends thanks to all our clients for a great 2014! Wishing you all a wonderful holiday season and a Happy New Year. (To see a larger version of the BRG Communications 2014 Highlights Infographic, click on the image. It will open in a...

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Simple Tips to Elevate Your Next Consumer Awareness Campaign

We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility...

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5 Reasons Brands Should Have a Habit of Gratitude All Year Long

Before we begin, let’s define what “gratitude” really is: Gratitude is a focus on good things that happen outside of us, large and small. Gratitude is more than a simple “thank you.” It’s an action that pays it forward in some way, and often inspires...

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Savant and BRG Team up to Provide Financial Preparedness Advice for Families of Patients with Alzheimer’s

We are fortunate to have a client roster of companies that work in various ways to create better living for consumers. One such example is Savant Capital Management, a nationally recognized top 10 fee-only wealth management firm with a hub in the Washington, D.C. marketplace....

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How We Utilize The Concept of Storytelling To Create Great Content [INFOGRAPHIC Inside]

You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014… Content marketing is all about storytelling. We couldn’t agree more. However… Communications has always been about storytelling, but today, we have...

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Everything is Mobile: What Does That Mean for Marketers?

Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking...

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