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# BRG Communications

Full Service Communications Agency

## Posts

- [Building Coalitions That Drive Awareness, Advocacy, and Impact](https://brgcommunications.com/building-coalitions-that-drive-awareness-advocacy-and-impact/) - A strong coalition can speak volumes about the importance of an issue. Consider these tips as you build a coalition for your next health communications campaign.
- [Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts](https://brgcommunications.com/why-thought-leadership-matters-for-association-and-how-to-build-a-platform-that-lasts/) - Associations are uniquely positioned to lead industry conversations. You sit at the intersection of member insights, industry expertise, research, advocacy, and community engagement. That perspective gives your organization an opportunity to do more than share information—it allows you to shape conversations, elevate important issues, and help your industry navigate change. That’s where thought leadership comes
- [5 Messaging Essentials Every Association Should Define](https://brgcommunications.com/5-messaging-essentials-every-association-should-define/) - A clear, consistent message helps associations do more than support marketing efforts. It strengthens member engagement, aligns stakeholders, supports advocacy initiatives, and ensures everyone—from staff and volunteers to board leaders—is communicating the same story about the organization’s value and impact. Whether you’re refining your brand, launching a new initiative, or looking to improve member communications,
- [Health Communications for Active Adults: An Imperative for Older Americans Month (and Beyond)](https://brgcommunications.com/health-communications-for-active-adults-an-imperative-for-older-americans-month-and-beyond/) - By championing health literacy for older adults, brands can cultivate trust and loyalty, while empowering individuals to age actively and confidently. Learn more in our latest insight.
- [How to Evaluate Influencers to Best Align with Your Brand and Campaign](https://brgcommunications.com/how-to-evaluate-influencers-to-best-align-with-your-brand-and-campaign/) - Influencer marketing is a powerful tool that can help brands reach new audiences, generate leads, and drive engagement. However, not all influencers are created equal. Just looking at the size of their following is not enough to really know if the creator is the best match for your brand. To get the most out
- [How to Create a Successful Influencer Pitch](https://brgcommunications.com/how-to-create-a-successful-influencer-pitch/) - Brands spend billions activating with influencers each year. As the marketplace becomes more crowded and competitive, marketers are challenged to create partnership opportunities that are unique, valuable, and authentic. BRG’s best practices for developing effective influencer pitches include: Do your Research: Become familiar with their content and think of potential ways the creator
- [BRG Communications Receives Second-Consecutive Best Boutique Agency Win at 25th Annual PRWeek Awards](https://brgcommunications.com/brg-communications-second-consecutive-best-boutique-agency-at-prweek-awards/) - ALEXANDRIA, Va., March 22, 2024 – For the second year in a row, BRG Communications (BRG) earned top recognition from PRWeek as Outstanding Boutique Agency. Celebrated as one of the most prestigious awards in the communications industry, BRG was honored for agency growth, client and staff retention as well as innovation and training. During the ceremony,
- [A Better Prescription for Telling Impactful Patient Stories: 5 Questions to Ask](https://brgcommunications.com/a-better-prescription-for-telling-impactful-patient-stories-5-questions-to-ask/) - Shift from Awareness to Action Do the stories show impact or change? Does the story tie back to a strong call to action for your organization? Show, Don’t Tell Are these stories highly visual? Can the story be told easily in 60 seconds? In two minutes? Reach Your Audiences Where They Are Fracture the
- [How to Prepare for a Newsworthy Medical Meeting](https://brgcommunications.com/how-to-prepare-for-a-newsworthy-medical-meeting/) - Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has successfully managed press programs for medical meetings and scientific sessions. Explore our best practices
- [Why Women-Centric Health Matters](https://brgcommunications.com/why-women-centric-health-matters/) - Each March, the business community collectively celebrates women – marking International Women’s Day and Women’s History Month with tributes and issues-related content. As we turn the calendar page, BRG remains committed to keeping one “women’s issue” front-and-center all year long: women’s health. Why? Because not only do women face unique and critical health issues,
- [From Member to Messenger: Tips for a Successful Ambassador Program](https://brgcommunications.com/from-member-to-messenger-tips-for-a-successful-ambassador-program/) - Building a strong ambassador program can maximize member value, drive loyalty, and increase your organization’s awareness at a community level. Consider these tips to build an effective ambassador program.
- [PR Week Healthcare Conference Takeaways](https://brgcommunications.com/pr-week-healthcare-conference-takeaways/) - We’re grateful to PR Week for hosting its annual Healthcare Awards & Conference this spring. The messages we collectively carry forth can help save lives. Discover these key takeaways.
- [Five Attributes That Make Your Awareness Campaign Stand Out](https://brgcommunications.com/five-attributes-that-make-your-awareness-campaign-stand-out/) - Whether raising awareness of a health condition, advocating for social change, or promoting environmental sustainability, this guide explores key attributes and strategies to elevate your campaign.
- [BRG Communications Promotes Maureen Higgins to Vice President](https://brgcommunications.com/brg-communications-promotes-maureen-higgins-to-vice-president/) - BRG Communications has announced the promotion of Maureen Higgins to Vice President. In this role, Higgins will continue to lead award-winning communications programs and campaigns for clients in the safety, health and wellness space and contribute to the agency’s strategic growth initiatives.
- [Five Questions to Ask to Maximize Visibility During Your Next Medical Meeting](https://brgcommunications.com/5-questions-to-ask-to-maximize-visibility-during-your-next-medical-meeting/) - As summer winds down, professional societies, healthcare providers, and researchers are gearing up for some of the largest, agenda-setting medical meetings of the year. These gatherings serve as pivotal moments for healthcare practitioners to network, exchange knowledge, and delve into the latest clinical research in specialty medicine and health tech. Beyond organizing cutting-edge research
- [Pocket Guide: The Art of Planning and Executing an Impactful Awareness Campaign](https://brgcommunications.com/pocket-guide-the-art-of-planning-and-executing-an-impactful-awareness-campaign/) - Whether you have one year or one month to plan, every campaign should begin by defining your budget, objective, target audience, messaging architecture, and measurable goals. This pocket guide provides suggested tactics to consider when developing an awareness campaign based on your planning timeline. Tactics to consider if you have one month or less
- [Experiences are Back: Which Fall Events Should You Consider Attending?](https://brgcommunications.com/experiences-are-back-which-fall-events-should-you-consider-attending/) - Throughout the past several years, the event experience has been nothing short of a rollercoaster ride. From a screeching halt in early 2020, to a gradual, on-going experiment with virtual technology, to a sudden boom back to in-person last year, attending events is not only fully back - it has fully evolved. According to
- [BRG Communications Named One of the Fastest Growing Private Companies in America](https://brgcommunications.com/brg-communications-named-one-of-the-fastest-growing-private-companies-in-america/) - BRG Communications has been named to the Inc. 5000 list of fastest-growing private companies in the United States. The agency is nationally ranked 4,526th and recognized for consecutive years of double-digit growth. The Inc. 5000 list is an annual ranking of the fastest-growing private companies throughout the nation. Widely considered an entrepreneurial benchmark of
- [Are We Ready to Realize the Potential of Digital Health? Part 1](https://brgcommunications.com/are-we-ready-to-realize-the-potential-of-digital-health/) - Advancing Digital Health Literacy for All As innovation speeds ahead, we must ensure it doesn’t leave users behind The pace of technological change is faster than it has been at any time in history. In healthcare, the promise of transformational technologies like digital therapeutics, wearable sensors, telemedicine and AI is exciting – and
- [Are We Ready to Realize the Potential of Digital Health? Part 2](https://brgcommunications.com/are-we-ready-to-realize-the-potential-of-digital-health-part-2/) - As technology rapidly changes healthcare, digital literacy emerges as a social determinant of health. But lack of technical skill is not the only barrier to realizing digital health’s full potential. Embracing new technologies comes down to trust.
- [Making Headlines Without Breaking News](https://brgcommunications.com/making-headlines-without-breaking-news/) - No Breaking News? How to Capture Media Interest Without “Newsworthy” Content Breaking news stories dominate the headlines, making it challenging to capture media attention. However, successfully getting your content or spokesperson included in news stories, even without "breaking news," is possible with a strategic approach. Consider these tips as you prepare to pitch to
- [How to Create an Impactful Thought Leadership Platform](https://brgcommunications.com/how-to-create-an-impactful-thought-leadership-platform/) - Thought leadership – demonstrating expertise in a specific industry, specialty, or topic – helps organizations and their executives establish credibility and gain trust. Creating a thought leadership platform not only serves as a strategic approach to building corporate reputation and executive visibility but also contributes to industry dialogue and advancement. In a nutshell, thought
- [Mastering CES 2025: A Guide to Maximize Your Media Impact](https://brgcommunications.com/mastering-ces-2025-a-guide-to-maximize-your-media-impact/) - Technological innovation continues to transform healthcare. As consumers become increasingly active and engaged in their healthcare, consumer technologies are assuming their place alongside traditional pharmaceuticals and medical devices as drivers of wellness. It’s therefore no surprise that the annual Consumer Electronics Show (CES) has become one of the premier events for showcasing the latest
- [Data Promotion Primer: 5 Proven Ways to Maximize Every Data Milestone](https://brgcommunications.com/data-promotion-primer-5-proven-ways-to-maximize-every-data-milestone/) - Maximizing every data milestone takes planning and consistency. Looking broadly to the story behind the numbers offers opportunities to shape the narrative, drive change, and ultimately improve patient outcomes. By thinking ahead, telling compelling stories, and leveraging multiple channels, you can transform your data into powerful engagement. Consider these tips: Plan Early &
- [ComNet Takeaways: Insights on the Trusted Messenger in Health Communications](https://brgcommunications.com/comnet-takeaways-insights-on-the-trusted-messenger-in-health-communications/) - BRG attended ComNet24 late last month and were inundated with strong content and sessions about the communications landscape and how to communicate with purpose. One such session that stood out, led by the Ad Council Research Institute, was about the Trusted Messenger Study. This session resonated because when navigating misinformation for our clients, especially
- [Highlights from HLTH: What We’re Tracking into 2025](https://brgcommunications.com/highlights-from-hlth-what-were-tracking-into-2025/) - We’re still energized by our time at HLTH 2024! With 12,000+ attendees from across the healthcare ecosystem, hundreds of informative sessions and exhibits plus celebrity appearances and unicorns galore, the annual conference was a lively hub of networking and insights. BRG is already deeply entrenched in communications around some of the hot topics at
- [BRG Communications Promotes Katy Frame to Vice President](https://brgcommunications.com/brg-communications-promotes-katy-frame-to-vice-president/) - BRG Communications is pleased to announce the promotion of Katy Frame to Vice President. In this position, Frame will continue to lead a diverse portfolio of healthcare communications clients, oversee award-winning programs and play a role in driving the agency's growth. "Katy excels at leading high-performing teams, building strong client relationships and delivering strategic
- [Master Your Core Messaging: 5 Essential Elements for Clear & Consistent Brand Communication](https://brgcommunications.com/core-messaging-essential-elements-for-brand-communications/) - Your core messaging guides all the communication from your organization. Learn how what goes into a core messaging document.
- [BRG Communications Acquires Right Source Marketing and Announces Leadership Promotion](https://brgcommunications.com/brg-communications-acquires-healthcare-content-marketing-agency-right-source-marketing-and-announces-leadership-promotion/) - On the heels of its fifth consecutive year achieving double-digit revenue growth, BRG Communications (BRG) today announced the acquisition of Right Source Marketing, a healthcare content marketing agency. Mike Sweeney and Yvonne Lyons of Right Source have joined the agency’s leadership team and will help drive enhanced content marketing services across BRG’s portfolio of
- [Tech Meets Care: Key Takeaways from ViVE 2025](https://brgcommunications.com/tech-meets-care-key-takeaways-from-vive-2025/) - BRG was on the ground in Nashville for ViVE, the annual conference of digital health executives. We are inspired by the many ways healthcare is embracing digital technologies to address pervasive challenges and improve care. Some of our observations from the Music City: The looming healthcare labor shortage is driving innovation and adoption
- [Driving the Healthcare Conversation: The Influence of the White Paper](https://brgcommunications.com/keys-to-writing-your-healthcare-white-paper/) - Shaping your organization’s narrative within the healthcare landscape requires tools that wield enduring power and influence. It’s not just about lead generation or thought leadership; it’s about educating the audience, driving the conversation, guiding decisions, and championing your solutions in a sea of options. A healthcare white paper has a specific purpose, sheds light on
- [5 Reasons Content Marketing is Essential for Your Product’s Success](https://brgcommunications.com/product-marketing-vs-content-marketing-why-you-need-both/) - The use of technology continues to revolutionize the healthcare industry. Yet as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — which can often be focused product— trails their peers in other technology sectors. Product slicks, brochures, big launch events, and the other tactics that make
- [Navigating the Challenges of Telehealth: Strengthening Your Healthcare Content Marketing Strategy](https://brgcommunications.com/the-right-healthcare-content-marketing-strategy-for-telehealth/) - To compete in today’s telehealth marketing, companies need a solid healthcare content marketing strategy. Here’s what it should include.
- [11 Ways to Generate New Content Ideas](https://brgcommunications.com/generating-new-content-ideas-11-tips/) - Generate new content ideas that will resonate with your audience. Use these11 strategies to break free of your writer’s block and generate creative ideas that work.
- [Create Your Healthcare Content Marketing Plan: 10 Proven Steps to Success](https://brgcommunications.com/create-your-healthcare-content-marketing-strategy-10-proven-steps/) - Creating a healthcare content marketing strategy can be daunting. We break down the process into 10 straightforward steps. Learn more.
- [Clarity Over Complication: Creating Compelling HealthTech and Healthcare Messaging](https://brgcommunications.com/creating-compelling-healthtech-and-healthcare-messaging/) - Guiding principles that help you create clear and compelling healthcare messaging while avoiding the pitfalls that can lead to overcomplication and confusion.
- [Evergreen vs. Trending Topics in HealthTech: What’s the Right Balance?](https://brgcommunications.com/evergreen-vs-trending-content-whats-better-in-healthtech/) - Evergreen content never dies, but trends change every day. Here’s how to balance topics in your healthtech content plan.
- [Advancing Cardiovascular Care: Takeaways from ACC.25](https://brgcommunications.com/advancing-cardiovascular-care-takeaways-from-acc-25/) - Cardio-metabolic risk factors, women’s health, advancements in interventional cardiology, and more. Takeaways from ACC.25.
- [Should Your Brand Outsource Content Creation?](https://brgcommunications.com/outsource-content-creation/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 3: Outsource content creation Many speakers revealed that they don’t write most of their content. Instead they hire writers to write a first draft, and then they
- [What Is Your Brand's Perfect Social Media Content Mix? [Formula]](https://brgcommunications.com/perfect-social-media-content-mix/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 4: Discover your perfect social media content mix You probably know that it's important to develop a content strategy. There were some differences in opinion among speakers
- [Repurpose Social Media Content [Tips]](https://brgcommunications.com/repurpose-social-media-content/) - Last week we had the pleasure of attending Social Media Marketing World hosted by Social Media Examiner. Now that the conference is over, it’s time to reflect on some of the prominent takeaways from the conference. Each day for the next 10 days, we will share one takeaway from the conference. Takeaway 1: Repurpose social
- [Social Distancing Blues? 4 Ways Businesses Can Continue to Engage with Audiences](https://brgcommunications.com/social-distancing-blues-4-ways-businesses-can-continue-to-engage-with-audiences/) - Social distancing and pressures to stay at home have already impacted businesses and communities nationally and globally. A recent Gallup survey shows that 72% of U.S. adults now say they are avoiding public places like stores and restaurants. And, an even larger percentage of Americans are avoiding events with large crowds (92%) and are staying away from
- [Simple Tips to Elevate Your Next Consumer Awareness Campaign](https://brgcommunications.com/simple-tips-elevate-next-consumer-awareness-campaign/) - We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility makeovers this holiday season. The 75 food pantries with the
- [Grab Your Tissues: Sadvertising Is Trending](https://brgcommunications.com/sadvertising/) - Ads and other methods of communication have long utilized human emotions to create action. During the latest Super Bowl a trend in emotional communications was apparent- brands are tapping into the emotion of sadness to create action. One of the reasons it was so effective during the Super Bowl was because many fans were expecting
- [Elevate Your News With Public Relations Research](https://brgcommunications.com/public-relations-research/) - Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer perceptions, discover trends, or reveal data relevant to news. 5
- [No Celebrity? No Problem. 5 Successful Campaign Tactics](https://brgcommunications.com/no-celebrity-no-problem-5-successful-campaign-tactics-2/) - Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear about the many great campaigns that are centered around doing
- [Should Your Brand Use New Social Networks?](https://brgcommunications.com/new-social-media-networks/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 6: New social media networks and tools should be treated with caution Social marketers really love new social media networks and tools, but they are (rightfully) cautious
- [What Brands Need To Know About Native Video](https://brgcommunications.com/native-video/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 5: Native video is a big deal Video is the #1 trend for 2015 that marketers should be thinking about, especially due to the rise in native
- [Is Content Based Advertising The New Advertorial?](https://brgcommunications.com/is-content-based-advertising-the-new-advertorial/) - Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet this! Brand Journalism is the concept that brands should
- [10 Ways To Increase Your Brand’s Social Media Reach](https://brgcommunications.com/increase-social-media-reach/) - The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and in fall, they shared that reach will decline even further
- [Helpful Tools To Identify Emotional Triggers](https://brgcommunications.com/helpful-tools-to-identify-emotional-triggers/) - Maya Angelou once said: "I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel." Take a moment and think. What was the last article or ad that you loved? How did it make you feel? Now think- what was the
- [3 Google Analytics Tips for Communicators](https://brgcommunications.com/google-analytics-tips-for-communicators/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 7: Make the most of Google Analytics You're probably using Google Analytics to measure the basics, such as website pageviews, visitors, and popular content, but are you
- [The Engagement Metric Success Trap](https://brgcommunications.com/engagement-metric-success-trap/) - If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you on that post with 500 shares. You might even look
- [Use These Tricks To Develop Better Content](https://brgcommunications.com/content-trends/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 2: Identify content trends that resonate with your unique audience Your audience has unique interests and issues. Lee Odden provided a different view when he recommended marketers
- [How We Utilize The Concept of Storytelling To Create Great Content [INFOGRAPHIC Inside]](https://brgcommunications.com/content-marketing-storytelling-apha-foundation/) - You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014… Content marketing is all about storytelling. We couldn’t agree more. However… Communications has always been about storytelling, but today, we have the option to share our “story” on more communications channels
- [3 Ideas To Effectively Newsjack a Story](https://brgcommunications.com/3-ideas-to-effectively-newsjack-a-story/) - Newsjacking, or inserting your brand’s perspective into a piece of breaking news, is a tried and true communications tactic that has gained steam in the digital age. Corporate newsjacking has the potential to be great when… A brand shares its view at the right moment in the news cycle and helps to elevate the news
- [Social Media Is A Moving Target: Tips For Brands](https://brgcommunications.com/social-media-is-a-moving-target-tips-for-brands/) - Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every brand requires a unique approach. It’s human nature to create
- [BRG Named Finalist for PR News Agency Elite Awards in Reputation Management](https://brgcommunications.com/brg-named-finalist-pr-news-agency-elite-awards-reputation-management/) - PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we are excited and honored to be among the finalists. For
- [Make Better Use Of Your Testimonials [Tip]](https://brgcommunications.com/testimonials-social-proof/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 8: Re-think where you place testimonials online When was the last time you went on a website to see testimonials? Andy Crestodina put it well: Everything you
- [Bridging The Health Divide With mHealth (Infographic)](https://brgcommunications.com/bridging-health-divide-mhealth-infographic/) - Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in vulnerable communities, many have limited access to health care and
- [Heart Health Awareness: Know Your Symptoms](https://brgcommunications.com/heart-health-symptoms/) - Did you know that one out of every four deaths is caused by heart disease? February is Heart Health Awareness month, and we believe it’s important to do our part in creating awareness. As you may know, we work with lots of heart health clients. We’ve learned that often symptoms of heart disease are ignored.
- [Interesting Stories of The Week- BRG's Friday Roundup, March 22, 2013](https://brgcommunications.com/brg-friday-wrap-up-32213/) - Happy Friday everyone! How was your week? Today we’re sharing a roundup of some of the more important, interesting and heartwarming public relations and social media stories from this week. It’s been a busy one! Ready? Here we go! Are Google Alerts going away? A few months ago we noticed that our Google Alerts were
- [Facebook Timeline for Pages: Hidden Rules And Tips](https://brgcommunications.com/facebook-timeline-for-pages-hidden-rules-and-tips-3/) - Facebook rolled out the new business platform, Timeline for Pages on February 29. You’ve probably heard about the basics. If the sheer volume of information about the new platform overwhelms you, you’re not alone.
- [Truths and Myths: No One Sees Your Brand’s Unsponsored Facebook Content](https://brgcommunications.com/truths-myths-brands-must-advertise-on-facebook/) - If you market your business or services on Facebook, you probably know that Facebook's latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths. Myth: Unless you advertise on Facebook, none of your brand’s
- [4 Surprising Scientific Reasons We Are Drawn To Images](https://brgcommunications.com/scientific-reasons-we-are-drawn-to-images/) - Visuals are an important component of individual and branded storytelling. We are all tapping into social networks to share our stories in visual ways. Brands are using specific image types, like infographics to tell more detailed stories. Let’s face it- we’re all drawn to GIFs with cute animals. Scientifically speaking, why are we drawn to
- [How to Avoid a Corporate Social Media Brand Gaffe](https://brgcommunications.com/how-to-avoid-a-corporate-social-media-brand-gaffe/) - Last night marked the first presidential debate of three. The debate was televised, and about 40 million people tuned in. What differed this year, versus 2008, was that an enormous number of people talked about the debate in real-time on Twitter.
- [How To Get The Most Out Of Your Guest Blogging Opportunities](https://brgcommunications.com/guest-blogging/) - Earlier this year Matt Cutts, head of the Google Webspam team, stepped forward and shared that Google will be changing the way they rank guest blogs. Guest blogs used to be a great way to generate a link, and drive traffic to a site, but over time, low quality and spammy guest posts have used
- [BRG Communications Is Hiring!](https://brgcommunications.com/brg-hiring-public-relations-account-manager/) - Update: We have hired a wonderful candidate for this position. If you're interested in pursuing a career with BRG, please email your resume to info(at)brgcommunications.com. We’re pleased to share that we are currently looking for a public relations account manager to join our team! What we look for when we're hiring an account manager: We’re
- [BRG Communications and American Cleaning Institute Named PRSA Silver Anvil Finalist](https://brgcommunications.com/brg-communications-and-american-cleaning-institute-named-prsa-silver-anvil-finalist/) - The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds of entries submitted, only 112 organizations were selected by the
- [Excuses BRG Clients Will Never Hear](https://brgcommunications.com/brg-clients-can-expect-results-media-campaign/) - During our latest internal Lunch and Learn session, Senior Vice President Shannon McDaniel led a discussion about national media campaigns. As he was digging in, he paused to share some excuses agencies often make that BRG clients will never hear after a media campaign. They were too good not to share. Excuses you’ll never hear
- [A Little Good In A Difficult Week: BRG’s Friday Roundup, April 19, 2013](https://brgcommunications.com/a-little-good-in-a-difficult-week-brgs-friday-roundup-april-19-2013/) - From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive and interesting public relations and social media news from the
- [5 Useful Tools for Content Curation](https://brgcommunications.com/5-useful-tools-for-content-curation/) - Finding topics to blog about can be challenging, especially if you write for a brand. Fortunately, ideas are abundant online if you know where to look. Try these 5 tools to help you sort through the noise to find uniquely relevant content: Feedly: Feedly is a news aggregation tool, meaning you can “subscribe” to your
- [Should You Announce News On Social Media First?](https://brgcommunications.com/should-you-announce-news-on-social-media-first/) - If you’re a communications professional, you’ve probably heard this question in the last year: Should our brand announce news on social media? You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key benefits: The brand can share their message directly
- [How Brands Can Maximize Facebook’s Updated Newsfeed Controls](https://brgcommunications.com/brands-maximize-facebooks-updated-newsfeed-controls/) - Last week Facebook announced updated newsfeed controls that enable individuals to take little more control over their newsfeeds. Now, using Facebook on mobile, people can prioritize friends and pages they want to see at the top of their newsfeed. The triumph of triumphs for marketers! Fans have the potential to see organic content again. How
- [Your Consumer Awareness Campaign Is As Successful As The Audience It Reaches](https://brgcommunications.com/your-consumer-awareness-campaign-successful/) - Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities. BRG Communications has helped HRS share the message that African Americans are at an
- [Featured Case Study: Globe-athon To End Women’s Cancers](https://brgcommunications.com/featured-case-study-globe-athon-to-end-womens-cancers/) - For the last two years, we have been working with Globe-athon to End Women’s Cancers to build awareness of gynecologic cancers worldwide. Gynecologic cancers include cervical, ovarian, uterine, vaginal and vulvar cancer. Globe-athon is a privately funded grassroots movement of everyday people, patients, and medical professionals working together to educate the public about cancer prevention
- [5 Key Places To Consider Reaching Your Target Audience: Patients](https://brgcommunications.com/5-key-places-to-consider-reaching-your-target-audience-patients/) - To bring an audience to action, one of the steps along the way is to pinpoint where your target audience is conversing. No matter how great your message, or important your cause, action can’t happen if you’re educating an empty room. If your target audience is patients, locating your particular niche can be tricky because patients converse and gather information in a wide variety of places. We’ve designed a list of places to consider locating your particular patient group. This list may also spark ideas that help you find your niche.
- [The Alliance of Hazardous Materials Professionals Helps First Responders Prepare for a Disaster](https://brgcommunications.com/the-alliance-of-hazardous-materials-professionals-helps-first-responders-prepare-for-a-disaster-3/) - Disasters happen. Some are natural: hurricanes, earthquakes, tornadoes, tsunamis. Others are man made disasters: chemical spills, oil spills, explosions. When disasters happen, we’re always grateful to the first responders. Did you ever wonder how those first responders know what to do?
- [Google Helpouts: An Opportunity for Healthcare Marketers](https://brgcommunications.com/google-helpouts-healthcare-marketers/) - Google recently announced Helpouts, a new way to get “real help, from real people, in real time.” What are Helpouts? Helpouts are one-on-one video calls between individuals and experts on a variety of topics ranging from arts and music, home and garden, fitness and nutrition, and health, a category wherein providers may deliver medical advice.
- [How Location-Based Advertising Can Incite Action](https://brgcommunications.com/location-based-advertising-can-incite-action/) - Think of location-based advertising as a digital point of sale. It allows you to reach consumers or donors when and where they are most likely to make a decision and take action. As with many campaigns, when there is a clear call-to-action for consumers to vote, make donations, purchase products and more, inciting action is
- [PRSA Health Academy Conference: Wrap Post](https://brgcommunications.com/prsa-health-academy-conference-wrap-post/) - BRG had the pleasure of attending and speaking at the recent PRSA Health Academy Conference here in Washington D.C. It was an engaging conference with compelling speakers and a passionate high-energy group of attendees. All in attendance shared interest in communications that increase awareness of important health issues, and positively and impact everyday choices people
- [Simple Tips to Protect Your Privacy Online](https://brgcommunications.com/simple-tips-to-protect-your-privacy-online/) - You’ve probably heard blanket statements about protecting yourself online, and you probably agree that it’s important. Do you know why protecting yourself online is such a big deal?
- [5 Corporate Website Topics That Have The Potential To Increase Sales](https://brgcommunications.com/corporate-website-topics/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 9: Treat your corporate website like a learning center to drive conversion (sales) Two compelling statistics: 60% of a sales process is over before a company knows
- [Social Media Usage Statistics You Need To Know [Charts]](https://brgcommunications.com/social-media-usage-statistics-2015/) - Earlier this year, the Pew Research Center released their annual Social Media Update, which reveals the latest social network usage statistics. We utilized data from Pew’s report and created comparative charts to answer some common social media questions we are asked. What social networks do adults on the Internet use most? Facebook continues to lead
- [Everything is Mobile: What Does That Mean for Marketers?](https://brgcommunications.com/mobile-technology-marketing/) - Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking about when it comes to these new communication channels? Phones
- [Advocates and Influencers: Distinguishing The Differences](https://brgcommunications.com/advocates-and-influencers-differences/) - There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward. Advocates publicly support or recommend ideas, products or brands. Influencers have the authority and ability to sway the actions or opinions of
- [What Will Be in 2013: The Rise of Mobile For The Everyday Consumer](https://brgcommunications.com/mobile-tips-public-relations/) - People of all ages are using mobile devices everyday. The adoption phase has ended. Here are some mobile statistics and tips for public relations pros.
- [This Vine Leaves Customers Wanting More](https://brgcommunications.com/this-vine-leaves-customers-wanting-more-twitter/) - Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic. Last night I was making reservations for Founding Farmers, a local restaurant that focuses on bringing sustainable agriculture to the
- [6 Important SEO Tips for Public Relations Professionals](https://brgcommunications.com/seo-tips-for-public-relations/) - One of the most powerful ways PR pros can positively impact a brand online is by executing simple SEO tactics in conjunction with traditional public relations work. What is SEO? SEO, or search engine optimization, is the practice of taking ethical actions to improve a brand’s ranking on search engines. Webmasters and content developers usually
- [It’s A Silver Anvil For The “Arrest The Risk” Campaign!](https://brgcommunications.com/hrs-brg-silver-anvil-arrest-the-risk/) - We’re thrilled to share that Heart Rhythm Society and BRG won a Silver Anvil for excellence in Multicultural Public Relations from the Public Relations Society of America for the “Arrest the Risk” Sudden Cardiac Arrest Awareness Campaign. Sudden cardiac arrest (SCA) is the leading cause of death in the United States. 95 percent of people who experience SCA will die as a result...
- [Simple Steps To Ensure Your Social Media Contest Is Worthwhile](https://brgcommunications.com/social-media-contest-tips/) - Earlier this week we saw blogger conducting a social media contest for a $100 supply of one of our favorite products. Do you ever see one of those contests that you REALLY want to win? This was one of those contests. The call to action: To enter: Follow XXX on Twitter, Pinterest, like our Facebook
- [The Importance of Brand Monitoring](https://brgcommunications.com/the-importance-of-brand-monitoring-2/) - We always tell clients: If you could only execute on one social media tactic, make sure you monitor brand mentions online.
- [Three Step Guide: How to Maximize Your Twitter Presence](https://brgcommunications.com/three-step-guide-how-to-maximize-your-twitter-presence-2/) - Straightforward tips to manage a new corporate Twitter account.
- [Building Blocks for a Successful Influencer Marketing Program](https://brgcommunications.com/building-blocks-for-a-successful-influencer-marketing-program/) - Influencer engagement has quickly become an essential component of a comprehensive marketing strategy. In fact, the global influencer marketing market is expected to reach a record $24 billion this year. Before you pitch a partnership to an influencer, you need to have an understanding of how to build successful influencer relationships. BRG’s best practices
- [Choosing the Right Mix of Healthcare Influencers to Amplify Your Message](https://brgcommunications.com/choosing-the-right-mix-of-healthcare-influencers-to-amplify-your-message/) - Relationships with influencers have quickly become an essential part of a 360 communications program. A person’s healthcare journey often begins online, so developing relationships with trusted influencers who are already reaching your priority audiences could extend your message, increase campaign engagement, and drive brand awareness in an authentic way. With so many different types
- [The Friday Five: April 27, 2012](https://brgcommunications.com/the-friday-five-april-27-2012-2/) - Happy Friday! This week in the Friday Five we're talking about Kraft's Likeapella, the POTUS slow jamming the news, and more!
- [Walmart's Summer Giving Campaign](https://brgcommunications.com/walmarts-summer-giving-campaign-2/) - Yesterday BRG helped Walmart and the Walmart Foundation announce $20 million in grants that will go to six nonprofit partners to help children have smarter, healthier summers.
- [Facebook Timeline For Pages: Content Still Matters](https://brgcommunications.com/facebook-timeline-for-pages-content-still-matters-3/) - Content still matters with Facebook's Business Timeline pages. Facebook still measures content with EdgeRank. So what is different?
- [How a Bus Tour Is Inspiring The Doctors And Dentists Of Tomorrow](https://brgcommunications.com/tour-for-diversity-in-medicine-2013/) - Starting today, 15 doctors, dentists and medical school students from across the country will travel more than 1,000 miles in six days to provide a full day of hands-on lessons for students on six college campuses throughout Texas. In Texas, African Americans, Hispanics and Native Americans represent more than half the population, but minorities only make up one of three practicing physicians.
- [Social Priorities: How to Choose](https://brgcommunications.com/social-priorities-how-to-choose/) - In 2018, more than 1 million new people joined social media every day, with at least 50 social media channels ready to engage these new users. While it may seem like these numbers signal endless opportunities for a company to connect with its audience, that might not be the reality. Brands can’t be everywhere at once, and shouldn’t be.
- [BRG Communications Named a Best Place to Work by Washington Business Journal](https://brgcommunications.com/brg-communications-named-a-best-place-to-work-by-washington-business-journal/) - ALEXANDRIA, Va., May 16, 2023 – BRG Communications (BRG) is honored to be named a Best Place to Work by leading Washington, DC-area business publication, the Washington Business Journal (WBJ). The Business Journal published the list of honorees in April and unveiled each company’s score at the Best Places to Work ceremony on May 11. BRG’s
- [5 Ways to Bolster Media Visibility at Your Medical Meeting](https://brgcommunications.com/5-ways-to-bolster-media-visibility-at-your-medical-meeting/) - Medical meetings and annual conferences are a dedicated time for journalists to learn about treatments and procedures, cutting-edge technologies, the newest clinical studies and talk with leading subject-matter experts. It’s the perfect opportunity to leverage the vast amount of data announced to increase visibility and drive credibility for the profession. Is your meeting getting all
- [BRG Communications Named 2023 Outstanding Boutique Agency By PRWeek](https://brgcommunications.com/brg-communications-named-2023-outstanding-boutique-agency-by-prweek/) - ALEXANDRIA, Va., March 23 – BRG Communications (BRG) was recently recognized by PRWeek, with the top award for Outstanding Boutique Agency. The award was announced at the 24th PRWeek Awards celebration in New York on March 16, and along with the recognition as the top of the Boutique Agency, BRG earned a nomination for Agency of
- [BRG Communications Bolsters Senior Leadership Team](https://brgcommunications.com/brg-communications-bolsters-senior-leadership-team/) - ALEXANDRIA, Va., August 18, 2022 – Following a period of sustained growth and recognition among industry leaders, BRG Communications announced the promotions of Shannon McDaniel and Laurie Mobley to Executive Vice President. These promotions come on the heels of growing 44% over the last two years and pacing to deliver another 35% increase in 2022 (based
- [BRG Communications Takes Home Silver Anvil for Best Boutique Agency](https://brgcommunications.com/brg-communications-takes-home-silver-anvil-for-best-boutique-agency/) - ALEXANDRIA, Va., June 2, 2022 – BRG Communications (BRG) was recently recognized by the Public Relations Society of America (PRSA) with a Silver Anvil for Best Boutique Agency. Earlier this spring, BRG was shortlisted as one of three outstanding PR agencies of its size, and the award was announced on May 19, 2022, at PRSA’s annual
- [BRG Communications Receives Great Place to Work® Certification](https://brgcommunications.com/brg-communications-receives-great-place-to-work-certification/) - BRG Communications (BRG) announced today its certification from Great Place to Work ®, a nationally recognized authority on America’s top workplaces. Leveraging research-backed technology to assess survey data from BRG employees, Great Place to Work® determined 100 percent of BRG employees say the agency is a great place to work compared to 57 percent at
- [BRG Celebrates 20th Anniversary, Furthers Commitment to Building Legacy Through Communications For Better Living™](https://brgcommunications.com/brg-celebrates-20th-anniversary-furthers-commitment-to-building-legacy-through-communications-for-better-living/) - BRG Communications (BRG) is marking its 20th anniversary with the introduction of the BRG Better Living Scholarship Fund to support and inspire the next generation of communications professionals, while contributing to the future of the public relations industry. The agency’s inaugural contribution includes a $20,000.00 scholarship designated for George Mason University undergraduates pursuing a degree
- [Six Social Engagement Tips for Conference Attendees](https://brgcommunications.com/six-social-engagement-tips-conference-attendees/) - Attending conferences is pricey, often involves travel and means time out of the office, so getting the most out of it is important to see the value in going to them. As you prepare to attend a conference, here is a checklist with six social engagement must dos: Social Checklist as an Industry Conference Attendee:
- [Activating the Modern Consumer](https://brgcommunications.com/activating-the-modern-consumer/) - What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target. Today’s young adults are much better educated than prior generations and with this
- [COVID-19: How You Can Still #DoGood](https://brgcommunications.com/covid-19-how-you-can-still-dogood/) - Across the U.S., 53% of people have said that they are completely or mostly isolated, having no contact with people outside of their household and avoiding public places. An increase in isolation puts people who depend on community support more at-risk. In honor of these individuals, we are spotlighting companies and ways that you can
- [3 Tips to Make Your Call-to-Action User-Friendly](https://brgcommunications.com/3-tips-make-call-action-user-friendly/) - Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually drive results? It is critical that a call-to-action engages audiences
- [Prove Value in Your Campaigns: Start with a Measurement Strategy](https://brgcommunications.com/prove-value-campaigns-start-measurement-strategy/) - Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask two questions that will make or break the ability to
- [#DoGood: Help Your Community](https://brgcommunications.com/dogood-help-your-community/) - As we are all becoming more familiar with quarantined life and adjusting to working and schooling from home, there are still a great number of people within our communities who need our support in this new normal. In addition to updated research being published frequently about COVID-19, we are following the companies and nonprofits doing
- [BRG Named to PRNEWS Agency Elite 100](https://brgcommunications.com/brg-named-to-prnews-agency-elite-100/) - As we near our 20th anniversary, team BRG is honored to be recognized amongst so many distinguished communications firms. We thank our wonderful clients that make homes and families safer, develop groundbreaking medical devices and pharmaceuticals, and empower people to act in the name of their own wellness. This elite list highlights firms of all
- [Top Women in PR Award Goes to BRG Founder and CEO, Jane Barwis](https://brgcommunications.com/top-women-in-pr-award-goes-to-brg-founder-and-ceo-jane-barwis/) - We are very proud of our founder and CEO, Jane Barwis for being recognized as a top woman in PR by PRNEWS. The PRNEWS Top Women in PR Awards, highlights supportive, creative and inspiring women in PR who are making an impact on their organization through leadership, innovation and mentoring. Jane was recognized among 15
- [A Thank You from BRG on Our 15th Anniversary](https://brgcommunications.com/thank-you-from-brg-15th-anniversary/) - Dear clients, former clients, partners, BRG team members, BRG alums, friends and family, Today, November 18, 2016, officially marks BRG Communications’ 15th year in business. BRG started in 2001 from a home office working with one client, the Home Safety Council. As we celebrate our 15th anniversary, we are honored to have partnered with more
- [2020 Social Priorities: How to Choose](https://brgcommunications.com/2020-social-priorities-how-to-choose/) - In 2018, more than 1 million new people joined social media every day, with at least 50 social media channels ready to engage these new users. While it may seem like these numbers signal endless opportunities for a company to connect with its audience, that might not be the reality. Brands can’t be everywhere at
- [WEBINAR: Is It Time to Rebrand?](https://brgcommunications.com/webinar-is-it-time-to-rebrand/) - Whether it is due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question “Is it time rebrand”? During this webinar, BRG Communications Founder and President, Jane Barwis and Joanna Pineda, CEO of Matrix Group International, address when and how
- [Media Interview Safe Zone: Avoid the Interview or Properly Prepare?](https://brgcommunications.com/avoid-media-interview-properly-prepare/) - There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting hit with tough questions, an ill-advised response and the possibility
- [3 Ways Better Brand Messaging Can Impact Your Bottom Line](https://brgcommunications.com/3-ways-better-brand-messaging-can-impact-bottom-line/) - Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success. Especially in times when internal and external stresses may create a tendency to move this factor to the bottom of the list, delivering consistent and clear messaging is essential to stay
- [4 Ways CSR Communicators Can Demonstrate Proof of Positive Social Impact & Avoid Skepticism from the Responsible Consumer](https://brgcommunications.com/4-ways-csr-communicators-can-demonstrate-proof-of-positive-social-impact-avoid-skepticism-from-the-responsible-consumer/) - Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims. So, in a socially responsible nutshell, that means the fate
- [When Silence Is The Best Response on Social Media](https://brgcommunications.com/when-silence-is-the-best-response-on-social-media/) - Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60 minutes or less, and 32% expect a brand to respond
- [Tune into Podcasts to Amplify Your Brand](https://brgcommunications.com/tune-into-podcasts-to-amplify-your-brand/) - A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving that no matter what industry sector your brand falls, your
- [Moving Beyond Data to Spotlight Patient Voices](https://brgcommunications.com/moving-beyond-data-to-spotlight-patient-voices/) - When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an important part of how we show scientific innovation and impact,
- [BRG Wins PRSA Thoth Awards for Projects Supporting Military Community](https://brgcommunications.com/brg-wins-prsa-thoth-awards-for-projects-supporting-military-community/) - Last night, BRG was recognized by the PRSA National Capital Chapter Thoth Awards for its work with the Fisher House Foundation and Walmart in support of the military community. The Thoth Awards honor outstanding strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. We are proud to work with
- [Let Data Drive Your Next Communications Campaign](https://brgcommunications.com/let-data-drive-your-next-communications-campaign/) - Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the curb. As data-collection and analytics tools continue to become more
- [Five Tips to Spark Local Engagement](https://brgcommunications.com/five-tips-spark-local-engagement/) - Everyone loves getting national attention for their PR campaign, but you don’t always need a big celebrity or big-name press coverage to make a big impact. While those components can be part of your overall communications mix, often the key to success lies in reaching audiences where they already are – at the local level.
- [Choosing a Study that Won’t Flatline with National Medical and Health Reporters: 5 Determinants of a Media-worthy Research](https://brgcommunications.com/choosing-study-wont-flatline-national-medical-health-reporters-5-determinants-media-worthy-research/) - Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much longer than the poster presentation. What are the common denominators
- [BRG Helps Local Nonprofit Mentor Girls for Future Success](https://brgcommunications.com/brg-helps-local-nonprofit-mentor-girls-future-success/) - This past weekend, BRG hosted a workshop for Girls Inspired and Ready to Lead, Inc. (GIRL)’s Pathways to Careers Networking Luncheon. GIRL is a local Virginia nonprofit that BRG has partnered with over the last year to help support teenage girls in the area prepare for future success in school and their careers. BRG team
- [In a World of Options, Creating Customized Experiences is Key to Becoming the Preferred Choice](https://brgcommunications.com/world-options-creating-customized-experiences-key-becoming-preferred-choice/) - Insights from Washington Ideas 2017 What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their fingertips. From what people are eating, how people are
- [Ask “What If?” Before Your Next Annual Conference](https://brgcommunications.com/ask-next-annual-conference/) - Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act quickly, respond to key audiences efficiently, minimize fallout and help
- [Insights from Cause & CSR Industry Leaders](https://brgcommunications.com/insights-cause-csr-industry-leaders/)
- [Food for Thought: Breakfast from Cafeteria to Classroom](https://brgcommunications.com/food-thought-breakfast-cafeteria-classroom/) - This article was originally published in the PBS Teachers Lounge. To view the original post, click here. Finding Grants and Programs to Support a Breakfast Program As an elementary school teacher for almost 18 years, I know firsthand the impact that eating breakfast has on my students—hungry kids simply do not perform as well academically. Unfortunately, kicking
- [5 Strategies to Build Authenticity into Campaigns](https://brgcommunications.com/5-strategies-to-build-authenticity-into-campaigns/) - While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does not build a true connection with your target audience or
- [Taking Your Journal’s Content Beyond the Trades](https://brgcommunications.com/taking-your-journals-content-beyond-the-trades/) - Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don't realize, is that they could easily reframe their journal content to generate national media and boost the credibility of their field to mainstream
- [From the community: Giving Everyone a Voice](https://brgcommunications.com/community-giving-everyone-voice/) - This article was originally published in the Chicago Tribune. To view the original post, click here. Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor) As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent obesity, and but when I meet patients in
- [From the community: Adaptive Sports are Warriors' Road to Recovery](https://brgcommunications.com/community-adaptive-sports-warriors-road-recovery/) - This article was originally published in The Chicago Tribune. To view the original post, click here. By Community Contributor Ken Fisher Those with friends or family who have served our country know that the worry, stress and pain does not always end once their loved one returns home. Many veterans return home to their loved ones with both
- [More than a job — businesses play a critical role in creating career opportunities for veterans](https://brgcommunications.com/job-businesses-play-critical-role-creating-career-opportunities-veterans/) - This article was originally published in The Hill. To view the original post, click here. BY GARY PROFIT AND BRIAN STANN, OPINION CONTRIBUTORS © Getty Images When the Bureau of Labor Statistics releases the Employment Situation Summary this week, there is one group of individuals that might not get your attention but should be at the forefront
- [BRG Communications Wins Silver Stevie® Award in 2017 American Business AwardsSM](https://brgcommunications.com/brg-communications-wins-silver-stevie-award-2017-american-business-awardssm/) - Nation’s Premier Business Awards Recognizes Internal Campaign that Honored the Agency’s 15th Anniversary BRG Communications, a full-service communications agency, was named the winner of a Silver Stevie® Award in the Communications or PR Campaign/Program of the Year – Internal Communications category in The 15th Annual American Business Awards. “For BRG’s 15th anniversary, I set out
- [Make Your Cause Campaign Noteworthy](https://brgcommunications.com/make-cause-campaign-noteworthy/) - Contact us
- [Using Behavior Change Strategies in Health Campaigns](https://brgcommunications.com/using-behavior-change-strategies-health-campaigns/) - Is a campaign really help create positive changes in health habits? When we came across this keynote addressing behavior change strategies, it was great to see that we’ve been reading from the same book on driving healthy change when it comes to developing our client campaigns. Whether we’re encouraging audiences to consider switching to an
- [Fisher House gives military families a home during medical crises](https://brgcommunications.com/fisher-house-gives-military-families-home-medical-crises/) - This article was originally published in Curbed. To view the original post, click here. BY PATRICK SISSON A Fisher House in Long Beach, California | Fisher House Foundation Maureen Crabbe calls Fisher House a “well-known secret,” one that helped her family during a crisis. Like many military moms, Crabbe found herself at the Walter Reed
- [5 Tips for Refreshing a Brand’s Visual Identity](https://brgcommunications.com/5-tips-refreshing-brands-visual-identity/) - Does your brand need a refresh? Updating a brand’s identity can be a massive undertaking, however, it is oftentimes necessary to stay competitive. We’ve outlined five tips to consider as you prepare to refresh your brand’s visual identity. 1. Consistency leads to coherence. When designing a brand identity, it is important for colors, typography and
- [This Is Walmart’s Plan to Do More Business With Women Entrepreneurs](https://brgcommunications.com/walmarts-plan-business-women-entrepreneurs/) - This article was originally published in Fortune. To view the original post, click here. By: Madeline Farber Female entrepreneurs across the globe could have the opportunity to work with Walmart and eight other Fortune 500 companies, thanks to a new initiative. The mega-retailer—along with Campbell Soup, Coca-Cola, ExxonMobil, General Mills, Johnson & Johnson, Mondelēz, PepsiCo,
- [BRG Joined Local Nonprofit to Help Girls with Career Preparation](https://brgcommunications.com/brg-joined-local-nonprofit-help-girls-career-preparation/) - This past weekend, BRG participated in local nonprofit, Girls Inspired and Ready to Lead, Inc. (GIRL)’s, 5th Annual Career Conference. The conference focused on helping 6th -12th grade girls start preparing for college and a broad range of potential careers by interacting with local professional women. GIRL was selected to receive a $15,000 donation from
- [Op-Ed: Why Breakfast Is More Than Just a Full Stomach](https://brgcommunications.com/op-ed-breakfast-just-full-stomach/) - This article was originally published in NBC's Parent Toolkit. To view the original post, click here. March 20, 2017 Scott DiMauro, Ohio Education Association Vice President, Partners for Breakfast in the Classroom March is National Nutrition Month, the perfect time to shine the refrigerator light on providing our youth with healthy eating habits and access
- [Virtual Reality’s Impact on Behavior Change](https://brgcommunications.com/virtual-reality-impact-behavior-change/) - Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the latest development aimed at changing the way people digitally connect and consume information. Not only will VR alter how we interact and how brands deliver messages to audiences, it will
- [A Cause to Remember: Creating a Unique Cause Marketing Campaign](https://brgcommunications.com/cause-remember-creating-unique-cause-marketing-campaign/) - Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your company’s campaign. This competition should not deter you from pursuing
- [SCORE competition open to small businesses](https://brgcommunications.com/score-competition-open-small-businesses/) - This article was originally published in the Denver Post. To view the original post, click here. Small-business owners have about three weeks to enter SCORE’s fourth annual American Small Business Championship. Two businesses in each state and the District of Columbia will receive a $1,000 Sam’s Club gift card, an all-expense paid trip to
- [What's the Aetna Foundation Up to Lately With Its Public Health Funding?](https://brgcommunications.com/whats-aetna-foundation-lately-public-health-funding/) - This article was originally published in Inside Philanthropy. To view the original post, click here. The Aetna Foundation is all about healthy living and the necessary avenues to live healthier, more active lifestyles. You can see why a giant health insurer might focus its philanthropy on this front: Better population health means lower healthcare costs,
- [BRG Named Outstanding Boutique Agency Finalist in PRWeek Awards](https://brgcommunications.com/brg-named-outstanding-boutique-agency-finalist-in-prweek-awards/) - Today, PRWeek announced the shortlist for the 2017 PRWeek Awards and BRG Communications has been named a finalist in the Outstanding Boutique Agency category. We are honored to be recognized in this national category along with four other agencies. PRWeek Awards, known as the highest accolade in the PR industry, celebrate the best of the
- [BRG Announces Cause for a Celebration Nonprofit Winner](https://brgcommunications.com/brg-announces-cause-celebration-nonprofit-winner/) - In June, we kicked off, Cause for a Celebration, in honor of BRG’s 15th anniversary. Through, Cause for a Celebration, BRG team members identified a local nonprofit that is important to them to be eligible to receive a $15,000 donation from BRG. Over three months, team members earned “Better Living” points through physical activity, mindfulness
- [Get More ROI for Your CSR Efforts](https://brgcommunications.com/get-more-roi-for-your-csr-efforts/) - A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent1. Most corporations are aware of the positive impacts of CSR and have already implemented these practices into their
- [BRG Shares a Family Meal to #HelpCrushHunger](https://brgcommunications.com/brg-shares-family-meal-helpcrushhunger/) - At the beginning of October, we began working with our client, Red Gold Tomatoes, to launch the Red Gold ‘Families Helping Families’ Crush Hunger campaign. The campaign is a partnership with hunger relief powerhouse, Feeding America®, to help address the issue that 1 in 8 households suffer from hunger in the U.S. Throughout the month
- [BRG Communications Founder & President Named Finalist in 13th Annual Stevie® Awards for Women in Business](https://brgcommunications.com/brg-communications-founder-president-named-finalist-13th-annual-stevie-awards-women-business/) - World’s Premier Business Awards Recognize Barwis in Female Entrepreneur of the Year Category as Her Company Celebrates 15th Anniversary ALEXANDRIA, VA, October 20, 2016 – BRG Communications announced that its founder and president, Jane Barwis, is a finalist in the Female Entrepreneur of the Year – Business Services –11 to 2,500 Employees category in the
- [How to Look at Violence as a Public Health Issue](https://brgcommunications.com/look-violence-public-health-issue/) - This article was originally published in Ebony Magazine. To view the original post, click here. [Op-Ed] The statistics surrounding violence in this country mean a different approach should be taken to solving the problem BY DR. GARTH GRAHAM, SEPTEMBER 22, 2016 The rate of violence in the United States is staggering, leaving many of our
- [BRG Wins Four Awards at PRSA-NCC Thoth Awards Ceremony](https://brgcommunications.com/brg-wins-four-awards-prsa-ncc-thoth-awards-ceremony/) - PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns and 18 component categories that highlight top accomplishments in PR
- [How Having a School Breakfast Program Spells More Success](https://brgcommunications.com/school-breakfast-program-spells-success/) - This article was originally published in the Modern Wellness Guide in MediaPlanet. To view the original post, click here. HEALTH AND NUTRITION Starting off the day with an empty stomach greatly impairs cognitive functioning and an ability to focus. In 2014, 15.3 million American children lived in households that struggled against hunger. According to the
- [Achieving an Authentic Patient Dialogue](https://brgcommunications.com/achieving-an-authentic-patient-dialogue/) - Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and
- [Using Instagram Stories to Tell Your Brand’s Story](https://brgcommunications.com/using-instagram-stories-tell-brands-story/) - Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the concept, he replied – “Totally. They deserve all the credit.”
- [Cause for a Celebration: Commemorating BRG’s 15th Anniversary](https://brgcommunications.com/cause-celebration-commemorating-brgs-15th-anniversary/) - After much anticipation, we launched our campaign in honor of BRG Communications’ 15th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000. As part of the campaign and BRG’s commitment to Communications for Better Living, team members earn
- [PHA Summit Builds a Healthier Future](https://brgcommunications.com/pha-summit-builds-healthier-future/) - We attended the Partnership for a Healthier America (PHA) 2016 Summit last week, hearing about a number of healthy choice initiatives centered around making the healthy choice, an easy choice. Corporations, foundations and nonprofits alike joined the agenda, driving conversations around obesity, outdoor play and food trends all working towards making responsible decisions to positively
- [The Future of User-Generated Live Streaming for Marketers](https://brgcommunications.com/the-future-of-user-generated-live-streaming-for-marketers/) - 2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a live broadcast on behalf of your brand. Live
- [5 Effective Places To Promote Content Online](https://brgcommunications.com/promote-content-online-paid-media/) - Corporate marketers too often expect corporate digital content to spread widely via organic means alone. Today, brands should be prepared to promote content organically (via social media posts, emails, etc.) and to buy ads to ensure content reaches targeted people. If you haven’t dipped your toes into digital ads, here are some places to start:
- [How Public Relations Professionals Can Use Google News Lab](https://brgcommunications.com/public-relations-google-news-lab/) - Image via Google News Lab Today Google announced their News Lab, an effort to make it easier for journalists and technologists to work together and build the future of media. With News Lab, Google aims to make tools available to journalists that will help them locate and verify newsworthy user-generated content, better distribute and optimize
- [10 Tips To Amplify Great Media Coverage](https://brgcommunications.com/amplify-media-coverage/) - You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an often skipped step. Try these ten tips: Share a
- [Level Up Your Call To Action: Try This [Communications Tip]](https://brgcommunications.com/improve-call-to-action/) - As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. This is the last post in the series. Takeaway 10: Go beyond the call to action. Encourage conformity... in the right places The idea of encouraging people to
- [3 [Tools] To Hack Your Workday](https://brgcommunications.com/productivity-tools/) - Do you ever get sidetracked during the workday, or find a task is taking longer to finish than expected? It happens to the best of us. Today, we’re sharing three productivity tools we love that can help you hack your workday, by making simple tasks more efficient. FORCEdraft If you ever procrastinate on a writing
- [5 Internet Slang Terms Communicators Should Know [Tips]](https://brgcommunications.com/internet-slang-terms-tips-for-communicators/) - Over the last few months, we've noticed an interesting trend. Brands are starting to use Internet slang terms in their social media posts. If you don't keep up with the kids, some of the newer acronyms and words might leave you scratching your head. Not to worry, we're here to help you out. ICYMI What
- [BRG Communications 2014 Highlights [INFOGRAPHIC]](https://brgcommunications.com/brg-communications-2014-highlights/) - BRG Communications sends thanks to all our clients for a great 2014! Wishing you all a wonderful holiday season and a Happy New Year. (To see a larger version of the BRG Communications 2014 Highlights Infographic, click on the image. It will open in a new page and you can zoom in.) To learn more
- [5 Reasons Brands Should Have a Habit of Gratitude All Year Long](https://brgcommunications.com/201411brands-habit-of-gratitude/) - Before we begin, let's define what "gratitude" really is: Gratitude is a focus on good things that happen outside of us, large and small. Gratitude is more than a simple “thank you.” It’s an action that pays it forward in some way, and often inspires others to pay it forward too. Some say that gratitude
- [Savant and BRG Team up to Provide Financial Preparedness Advice for Families of Patients with Alzheimer’s](https://brgcommunications.com/building-subject-matter-expertise/) - We are fortunate to have a client roster of companies that work in various ways to create better living for consumers. One such example is Savant Capital Management, a nationally recognized top 10 fee-only wealth management firm with a hub in the Washington, D.C. marketplace. Savant works with clients to build ideal futures for their
- [Are Anonymous Social Networks The Next Big Thing For Brands?](https://brgcommunications.com/anonymous-social-networks-communications/) - If you could share your secrets or deep thoughts with the world completely anonymously, would you? The two newest kids to the social media block, Whisper and Secret, are betting on it. Be yourself with anonymous social networks Secret and Whisper operate off a similar premise: It can be hard to be you, and to
- [Use This Classic Sharing Psychology To Expand Your Reach](https://brgcommunications.com/sharing-psychology/) - To create sharable moments for your brand, whether it’s the dissemination of a new blog or video, the launch of a new product, or the expansion of your messaging, it helps to understand why people share in the first place. Things we share with others typically have two components: First, it evokes a feeling of
- [BRG Communications Named One of DC’s Top 10 Public Relations Agencies](https://brgcommunications.com/brg-communications-top-10-public-relations-agencies/) - We’re happy to share that BRG Communications has placed in The Washington Business Journal’s annual list of the top 10 privately owned public relations agencies in the DC Metro area. We’re fortunate to do work we love, which is made possible by our awesome clients, talented team, and our network of supporters including our business
- [The Power Of Consumer Emotions Online](https://brgcommunications.com/power-consumer-emotions-online/) - To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time. When working to find that emotional tie and create sharable moments, we ask questions like: What emotional triggers will cause consumers
- [The Impact Of Wearable Technology For The Health And Wellness Marketer](https://brgcommunications.com/impact-wearable-technology-health-wellness-marketer/) - Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users.
- [Back To School With EveryoneOn In New York City](https://brgcommunications.com/back-school-with-everyoneon/) - It’s “back to school” time for kids and adults alike. We kicked off back-to school in New York City with EveryoneOn’s event at M.S. 258 in Harlem with 18 students. Mayor Bloomberg, along with U.S. Department of Education, and Knick’s former guard John Starks were on hand to talk about the importance of Internet access
- [Communicate Practicality to Achieve mHealth Application Success](https://brgcommunications.com/communicate-practicality-to-achieve-mhealth-application-success/) - Have you ever downloaded a fitness tracker, food journal, sleep aid or health monitoring application on your smartphone? If so, you’re among the 19% of mobile users in the US who has done so. It is estimated that by 2017, 50% of mobile users will be using mHealth applications like these. Of your downloaded health
- [35 Proven Approaches to Blog Posts](https://brgcommunications.com/types-of-blog-posts/) - If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers? Before you pen your next post, reference this list of 35 different types of blog posts.
- [Are You Using These Writing Tips and Tricks?](https://brgcommunications.com/25-writing-tips/) - Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas you might not have tried.
- [You Can’t Kill A Negative Story Or Statement](https://brgcommunications.com/you-cant-kill-a-negative-story-or-statement/) - This week there have been a few highly publicized online disasters that remind us of some critical advice we always share with clients. These are simple tips, but the simple advice is always the easiest to overlook.
- [The Case For Brevity Online](https://brgcommunications.com/the-case-for-brevity-online/) - Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans.
- [Is Your Brand Consistent Enough To Handle A Twitter Hack?](https://brgcommunications.com/is-your-brand-consistent-enough-to-handle-a-hack-2/) - Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly. The AP is nothing if not consistent. After all, they created the AP Stylebook, and they follow their own rules to the letter. So when this
- [Take Some Pain Out Of Your Workday (Infographic)](https://brgcommunications.com/pain-at-work-infographic/) - Chances are good that if you’re reading this post right now, you’re sitting at your desk. Does anything hurt right now? Maybe your lower back or shoulders are sore. Maybe your wrists hurt. If you’re nodding your head, you’re not alone. New research released today by our client, the American Osteopathic Association (AOA) finds that
- [Why Local Market Events (Still) Help Create Change](https://brgcommunications.com/local-market-events-create-change/) - Last week The Heart Rhythm Society and the Association of Black Cardiologists held an educational event at a local community center in Chicago to inform African Americans about their increased risk for sudden cardiac arrest. Sudden cardiac arrest is one of the leading causes of death in the United States. Though 95% of the people
- [Sometimes You Have To Disconnect To Connect](https://brgcommunications.com/disconnect-to-connect/) - This week I attended ImpactNext, an all-day seminar about mastering the digital channel and creating awesome content online, offered by Chris Brogan. My usual response to this kind of event is to Tweet the heck out of it, and connect with like-minded attendees online and offline. If I miss a nugget being shared, I usually
- [62 Million Americans Have No Way To Read This Post Right Now](https://brgcommunications.com/everyoneon/) - You may have heard the phrase “digital divide” which is the gap between those who have access to the Internet and those who are don’t. Those who don’t have access to the Internet often lack digital literacy skills to boot. Chew on this: 100 million Americans don’t have a broadband connection at home. Click here
- [Google Reader Alternatives To Ease Your Pain](https://brgcommunications.com/google-reader-alternatives/) - Last night Google announced the end of Google Reader, a very popular RSS aggregator service. Today we want to share with you why this is such a big deal and give you some next steps so you can keep reading your online news in one place. What is an RSS? RSS stands for rich site
- [How To Find Influencers In Private Online Networks](https://brgcommunications.com/influencers-private-social-networks/) - Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the noise by creating private groups to connect with people that matter the most. The most useful private networks are comprised of people who share the same goals or interests in the spirit of collaboration. Many of these groups have rules of conduct and are invite-only. Some are set up to be secret, and are therefore unsearchable on Google.
- [Media Matters: How Journalists Paved The Way For Healthy Housing With A Story About Lead](https://brgcommunications.com/lead-and-our-kids-nchh/) - In celebration of long time BRG client National Center for Healthy Housing (NCHH) and its 20th Anniversary, we are going to tell you a story about a journalist who uncovered an epidemic of epic proportions. His story sparked the healthy homes movement in the United States and paved the way for the work NCHH does every day keeping families safe and healthy within their own homes.
- [Second Screen Opportunities: What They Are, And How Brands Can Use Them](https://brgcommunications.com/second-screen-brands/) - Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known as the companion device, is a reality and an opportunity. If you are a public relations or social media pro working for a brand, the time to pay attention to the second screen is now.
- [Why Vine Is (And Is Not) The Next Big Thing](https://brgcommunications.com/is-vine-the-next-big-thing/) - Vine is a new mobile social network, brought to the world by Twitter, that lets you create and share short looping videos. It’s pretty fun, but is it the next big social network for brands?
- [Wellness Makes the Agenda At the World Economic Forum](https://brgcommunications.com/wellness-world-economics-forum/) - Healthy Living involves creating and maintaining health: a state of complete physical, mental and social well-being - not merely the absence of disease or infirmity - World Economic Forum’s Healthy Living Initiative When you think about the 100s of global leaders convening in Davos, Switzerland this week, wellness may not be the first topic that
- [What Will Be in 2013: New SEO Rules Will Favor Genuine Content](https://brgcommunications.com/seo-rules-for-pr-pros/) - In 2013 search engines will begin to rank trust and reward sites with human-to-human influence. This blog outlines the new rules of the game and provides actionable takeaways.
- [What Will Be in 2013: Just the Facts](https://brgcommunications.com/just-the-facts/) - Looking toward 2013, BRG Communications offers a resource you can use when creating public relations and social media strategy plans for 2013.
- [Social Media: How To Prepare For a Natural Disaster](https://brgcommunications.com/social-media-how-to-prepare-for-a-natural-disaster/) - Do you have a social media plan for natural or manmade disasters? In light of Sandy, we want to share our plan with you, and give you some tips as to how to prepare your social media accounts for such an event. Create a social media emergency plan before a disaster occurs Natural and manmade
- [Arrest the Risk- Stop Sudden Cardiac Arrest Before it Stops You](https://brgcommunications.com/arrest-the-risk-stop-sudden-cardiac-arrest-before-it-stops-you-2/) - This week BRG is helping the Heart Rhythm Society; in partnership with Shaun Robinson, who you may know from Access Hollywood, launch the “Arrest the Risk” awareness campaign.
- [Five iPhone Applications for the Busy Public Relations Professional](https://brgcommunications.com/five-iphone-applications-for-the-busy-public-relations-professional-3/) - What apps will help you be more productive at work? PR pros, we're here to help you out.
- [What We Can Learn About Social Media From The Olympics: Part Two - Fans](https://brgcommunications.com/what-we-can-learn-about-social-media-from-the-olympics-part-two-fans-2/) - Social media has revolutionized the way fans watch and talk about the Olympics. This is how...
- [What We Can Learn About Social Media From The Olympics: Part One- Athletes](https://brgcommunications.com/what-we-can-learn-about-social-media-from-the-olympics-part-one-athletes-2/) - The first social media Olympics are here. Athletes are holding a very large microphone, especially on Twitter. There are some public relations lessons we can learn from the behavior of athletes.
- [Should You Use An Image?](https://brgcommunications.com/should-you-use-an-image/) - When you're participating on social networks, should you be posting images everywhere? This flowchart will help you decide.
- [5 Tips To Build Customer Loyalty From A Negative Comment](https://brgcommunications.com/5-tips-to-build-customer-loyalty-from-a-negative-comment-3/) - Negative comments are inevitable. Today's customers are going to social networks for customer support. Negative comments aren't anything to be afraid of. In fact, they are an opportunity.
- [Eight Basic Tips to Manually Locate Your Target Audience On Social Media](https://brgcommunications.com/eight-basic-tips-to-manually-locate-your-target-audience-on-social-media-3/) - Are you launching a social media program for your company? Resist the temptation to demonstrate your commitment by setting up an account on every social network.
- [How To Set Up A Branded Twitter Account: A Primer For Beginners](https://brgcommunications.com/how-to-set-up-a-branded-twitter-account-a-primer-for-beginners-2/) - A quick checklist of activities to get your brand started on Twitter.
- [Why You Should Automate (Some Of) Your Social Media Content](https://brgcommunications.com/why-you-should-automate-some-of-your-social-media-content-2/) - There is a debate among public relations and social media professionals about the automation of social media updates. Some say automation is a no-go. Others automate everything.
- [Public Relations Perspectives on mHealth](https://brgcommunications.com/public-relations-perspectives-on-mhealth-2/) - Today, people are using mobile applications to proactively focus on wellness, monitor chronic conditions and improve their health in a multitude of other ways. This is called mHealth- the practice of medicine and public health, as supported by mobile devices.
- [The Friday Five: May the Fourth Be With You](https://brgcommunications.com/the-friday-five-may-the-fourth-be-with-you-2/) - Happy Friday and happy Star Wars Day! (May 4th- may the fourth be with you. Get it?)
- [Medtronic and BRG Selected as 2012 PRSA Silver Anvil Finalist for the Take Fainting to Heart Consumer Awareness Campaign](https://brgcommunications.com/medtronic-and-brg-communications-selected-as-2012-prsa-silver-anvil-finalist-for-the-take-fainting-to-heart-consumer-awareness-campaign-2/) - We are honored that Medtronic and BRG Communications were selected as a 2012 PRSA Silver Anvil finalist for the launch of the Take Fainting to Heart campaign.
- [The Friday Five: April 20, 2012](https://brgcommunications.com/the-friday-five-april-20-2012-2/) - Welcome to the second edition of the BRG Communications Friday Five!
- [The Friday Five: April 13, 2012](https://brgcommunications.com/the-friday-five-april-13-2012/) - Happy Friday (the 13th) everyone! Welcome to the first edition of the BRG Communications Friday Five.
- [BRG Helps Walmart Kick Off "Fighting Hunger Together"](https://brgcommunications.com/brg-helps-walmart-kick-off-fighting-hunger-together-2/) - On Monday, BRG helped Walmart launch their largest anti-hunger effort to date, Fighting Hunger Together.
- [Three Things Brands Need To Know About Facebook Timeline for Pages](https://brgcommunications.com/three-things-brands-need-to-know-about-facebook-timeline-for-pages-2/) - When Timeline for personal pages was revealed last fall, Facebook had endeavored on a major shift. The Facebook of old was great for sharing one-off moments. But Facebook with Timeline turned Facebook into a platform for human storytelling.
- [Tour for Diversity in Medicine](https://brgcommunications.com/tour-for-diversity-in-medicine-2/) - BRG is excited to be a part of the first Tour for Diversity in Medicine! The Tour is bringing advice and resources directly to students at five historically black colleges and universities to foster their interest in a career in medicine and empower them to succeed.
- [To Pin or Not to Pin? That Is The Question (For Brands)](https://brgcommunications.com/to-pin-or-not-to-pin-that-is-the-question-for-brands-3/) - To date, social networking has been about words. Blogging became a thing because people wanted to journal their thoughts online. We communicate on Twitter in 140 characters, and we share about our lives on Facebook via status updates.
- [Ten Interesting Takeaways From What's Next DC](https://brgcommunications.com/ten-interesting-takeaways-from-whats-next-dc-2/) - This week we attended the social media and PR conference What’s Next DC at the Marvin Center at George Washington University. Here are ten unique takeaways that may help you!
- [HBA Leadership Conference: Crossroads of a Connected World: Navigate, Network, Transform](https://brgcommunications.com/hba-leadership-conference-crossroads-of-a-connected-world-navigate-network-transform/) - Laurie Mobley shares her learnings from the recent HBA Leadership Conference.
- [2011 Campaigns We Liked!](https://brgcommunications.com/2011-campaigns-we-liked/) - While professionally, we spend our time focusing on the world from a public relations lens, we (like everyone else) are consumers too.
- [BRG Weighs In On The Social Media Battlefield](https://brgcommunications.com/brg-weighs-in-on-the-social-media-battlefield-3/) - In less than a decade, more than half of U.S. Internet users have adopted social networking. People arenÕt just using social media to talk to and collaborate with their peers. They are also using social media as a way to reach out to and speak with brands.
- [Five Things You Should Know About The BRG Communications Holiday Party](https://brgcommunications.com/five-things-you-should-know-about-the-brg-communications-holiday-party-2/) - Last week we had our tenth annual BRG holiday party. To give you the true essence of the party, there are some things you should know about our party and the people who work here.
- [Holiday Giving With a Social Spin](https://brgcommunications.com/holiday-giving-with-a-social-spin-3/) - What happens when the largest corporate foundation asks Facebook users to nominate nonprofits from their community for the chance to receive part of $1.5 million during the holidays? It's a crowdsourcing win.
- [We Decked Our Halls!](https://brgcommunications.com/we-decked-our-halls-2/) - We want to give a quick shout-out to our Nicole Reynolds who did an amazing job making our office festive.
- [PR News Facebook Conference Wrap-Up](https://brgcommunications.com/pr-news-facebook-conference-wrap-up-2/) - I had the pleasure of attending the PR News Facebook conference yesterday at the National Press Club in Washington DC. Here are some of the key takeaways from the event.
- [How We're Celebrating the Ten-Year BRG Anniversary](https://brgcommunications.com/how-were-celebrating-the-ten-year-brg-anniversary-2/) - A former colleague of mine always used to say that to stay relevant in this industry; you have to reinvent yourself every five years. I have always believed that is more about constant evolution. As BRG celebrates its tenth anniversary, I look back on what brought us to where we are today, and prepared us for our future.
- [Welcome to BRG Living!](https://brgcommunications.com/welcome-to-brg-living-2/) - Working at BRG is an experience we want to share with you. We are proud of the work we do and the people we work with. We have the unique opportunity to focus on the health, safety and wellness industries. More, our clients all work to improve quality of life for others.

## Pages

- [Home](https://brgcommunications.com/) - COMMUNICATIONS for better living™ Delivering award-winning, results-driven communications for more than 20 years. COMMUNICATIONS for better living™ Delivering award-winning, results-driven communications for more than 20 years. It’s Better with BRG Our evidence-based approach brings smart thinking to your communications that truly make an impact. From Fortune 500 corporations to medical societies to academic institutions to
- [Careers](https://brgcommunications.com/about-us/careers/) - It’s Better at BRG. We don’t just communicate about Better Living, it’s ingrained in our culture. BRG strives for the best for our clients and our team members. From our excellent benefits to our flexible work style to our numerous fun perks, we focus on making life Better at BRG. Our work is meaningful and
- [Connect](https://brgcommunications.com/connect/) - Contact Us For more information about our services or to discuss your communication needs, please email us at info@brgcommunications.com. We look forward to connecting with you. BRG Communications 201 N Union St. #110, Alexandria, VA 22314 703.739.8350 | info@brgcommunications.com
- [Lucy Spratlin](https://brgcommunications.com/about-us/our-leadership-team/lucy-spratlin/) - Lucy Spratlin Executive Vice President of Talent and Growth Strategies As executive vice president, Lucy Spratlin brings more than 20 years of strategic communications and cause marketing experience to BRG Communications. She is a results-driven communications professional with deep experience building highly successful teams and advancing marketing initiatives that address many of today’s most pressing
- [Our Team](https://brgcommunications.com/about-us/our-leadership-team/) - Meet Our Leadership Jane Barwis President & CEO Mike Sloan Chief Operating Officer Shannon McDaniel Executive Vice President Laurie Mobley Executive Vice President Lucy Spratlin Executive Vice President of Talent and Growth Strategies Yvonne Lyons Senior Vice President of Content Strategy Maureen Higgins Vice President Katy Frame Vice President Rachel Schwarz Director Amy Robinson Associate
- [Awards](https://brgcommunications.com/our-results/awards/) - Awards for Our Work Outstanding Small Agency (’26) Named to Inc. 5000 2024 & 2025 Certified for 4+ Years Outstanding Boutique Agency (’23 & ’24) 10+ Silver Anvil Recognitions Twice recognized for Elite industry campaigns Recognized as a Best Place to Work 5+ SABRE Recognitions Gold Halo Award for Best Cause-Marketing Event of the Year Twice
- [About Us](https://brgcommunications.com/about-us/) - Passionate about the work we do and the clients we support. BRG’s communications experts are a dynamic and talented group that understands the importance of effective messaging, creative branding and delivering a balanced mix of integrated components that resonate with the desired audience. Our collaborative teams have a proven track record for creative planning,
- [Communications Accelerator](https://brgcommunications.com/communications-accelerator/) - Actionable Insights to Accelerate Awareness, Influence & Impact Evaluate Your Communications Landscape in Less than Six Weeks Crowded markets. Complex science. High stakes. To stand out and deliver in today’s rapidly changing MedTech sector, you need more than compelling messaging. Success requires a communications strategy grounded in insight, evidence, and opportunity. BRG’s Brand
- [Corey Carmichael](https://brgcommunications.com/about-us/our-leadership-team/corey-carmichael-2/) - Corey Carmichael Director As a Director for BRG Communications (BRG), Corey Carmichael helps organizations deliver communications that engage, inspire, and move audiences. He partners with clients across the health, wellness, and life sciences sectors to transform complex ideas into clear, compelling stories that drive connection and impact. During his tenure at BRG, Corey has led
- [Awareness Program](https://brgcommunications.com/awareness-programs/) - Campaigns That Drive Behavior Change and Action For organizations looking to make meaningful change, strategic awareness campaigns are a powerful tool for increasing brand or issue awareness, education, policy advocacy, or promoting behavioral change. For organizations looking to make meaningful impact, strategic behavior-change campaigns are a powerful tool for increasing brand or issue awareness, educating,
- [Insights & News](https://brgcommunications.com/insights-news/) - Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts tmoss 09 June, 2026
- [Influencer Program](https://brgcommunications.com/influencer-program/) - Influencer Relationships Drive Results Developing relationships with the right content creators can increase brand awareness, build credibility with your targeted audience, and drive action. BRG Communications has developed relationships with hundreds of influencers — from healthcare providers and researchers to artists and college athletes — and impactful influencer campaigns for clients including March of Dimes,
- [Awareness Program](https://brgcommunications.com/awareness-program/) - Awareness Campaigns: Driving Knowledge, Engagement, and Action For organizations looking to make meaningful change, strategic awareness campaigns are a powerful tool for increasing brand or issue awareness, education, policy advocacy, or promoting behavioral change. Over more than two decades, BRG Communications has strategized and developed award-winning awareness campaigns for clients including McKnight Brain Research Foundation,
- [Ambassador Programs](https://brgcommunications.com/ambassador-programs/) - Amplify Your Mission: The Power of Member Ambassador Programs A strong ambassador program can bring grassroots and national attention to your organization, attract funder support, and increase member engagement. With the right strategy and planning, your most engaged members turn into powerful messengers who can dramatically increase member engagement and awareness of your organization. For
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- [Expertise](https://brgcommunications.com/what-we-do/expertise/) - It’s Better with BRG. BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Management Having your branding and communication strategy connect to your target audience through trust, relevance, and authenticity is the key to success. Whether creating an ownable thought leadership platform, sustaining brand reputation through major business changes, navigating complex
- [Strategic Planning](https://brgcommunications.com/what-we-do/services/strategic-planning-services/) - BRG’s strategic planning services deliver communications frameworks that serve as the foundation for organizational positioning and communications initiatives.
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- [Audience Research & Testing](https://brgcommunications.com/what-we-do/services/audience-research-testing/) - BRG’s audience research and testing services help you clearly define your audience and understand the competitive marketplace.
- [Thought Leadership](https://brgcommunications.com/what-we-do/services/thought-leadership-services/) - BRG’s thought leadership services will ensure that your organization or executive is visible and part of the national conversation.
- [Social Media Marketing](https://brgcommunications.com/what-we-do/services/social-media-marketing-services/) - BRG’s social media marketing services can amplify messaging, strengthen relationships, and drive meaningful action.
- [Media Relations](https://brgcommunications.com/what-we-do/services/media-relations-services/) - BRG’s nationally recognized media relations services ensure your brand stays in the spotlight for all the right reasons.
- [Influencer Engagement](https://brgcommunications.com/what-we-do/services/influencer-engagement-services/) - BRG’s custom influencer engagement services can help your program increase brand awareness and reach, build trust and credibility, and drive action.
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- [Content Creation](https://brgcommunications.com/what-we-do/services/content-creation-services/) - BRG’s content creation services help organizations create content to drive awareness and engagement, educate audiences, and shift behaviors. Keyword: content creation services
- [Brand Strategy](https://brgcommunications.com/what-we-do/services/brand-strategy-services/) - Your brand creates recognition, fosters trust, and differentiates your organization. The right branding and communications program can build awareness and help your organization meet larger goals. BRG helps brands connect to target audiences through trust, relevance, and authenticity. Our experience in brand development includes nonprofits, associations, corporate foundations and corporations – master brands as
- [Maureen Higgins](https://brgcommunications.com/about-us/our-leadership-team/maureen-higgins/) - Maureen Higgins Vice President As a vice president for BRG Communications, Maureen Higgins develops and executes successful consumer awareness and cause marketing campaigns aimed at elevating brand reputation and recognition. Maureen provides clients with strategic counsel to meet their public relations and communications needs. Maureen has led a number of accounts and implemented communications
- [Yvonne Lyons](https://brgcommunications.com/about-us/our-leadership-team/yvonne-lyons/) - Yvonne Lyons Senior Vice President of Content Strategy As senior vice president of content strategy, Yvonne Lyons brings more than 25 years of content strategy, content and digital marketing execution, publications management/operations, and creative development experience to BRG Communications. Yvonne oversees and works directly with BRG clients to create strong brands, achieve marketing goals, and
- [Mike Sweeney](https://brgcommunications.com/about-us/our-leadership-team/mike-sweeney/) - Mike Sweeney Executive Vice President, Digital As executive vice president of BRG Communications (BRG), Mike Sweeney brings more than 25 years of digital and traditional marketing, entrepreneurship, executive leadership, teaching, speaking, and writing to BRG. Sweeney leads BRG’s digital expertise and is responsible for driving thought leadership, innovative solutions and providing clients with senior counsel
- [Katy Frame](https://brgcommunications.com/about-us/our-leadership-team/katy-frame/) - Katy Frame Vice President Katy Frame is a vice president who leads the development and implementation of integrated communications campaigns that elevate brand awareness and incite action. She has extensive experience in innovative content strategy for a diverse portfolio of companies across healthcare, technology, and education clients, including the Aetna Foundation, American Chemistry Council, National
- [Rachel Schwarz](https://brgcommunications.com/about-us/our-leadership-team/rachel-schwarz/) - Rachel Schwarz Director Rachel Schwarz leads, develops, and executes strategic public relations, media relations, and marketing campaigns for professional societies, healthcare systems, non-profits, and medical device companies. She expertly translates complex data into compelling content to create platforms that boost credibility, thought leadership, and brand reputation. Her therapeutic and programmatic areas of expertise include cardiology,
- [What We Do](https://brgcommunications.com/what-we-do/) - Our Expertise BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Scientific and Data-based Communications Advocacy, Education & Awareness Learn More BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Scientific and Data-based Communications Advocacy, Education & Awareness Learn More Our Services BRG’s highly engaged, visible senior
- [Our Results](https://brgcommunications.com/our-results/) - Case Studies We are passionate about the work we do and clients we support in the field of healthcare marketing and beyond. '; zoom view Arthritis Foundation: Green Heart Influencer Engagement Awareness and Education '; zoom view Caregility: Building Brand Awareness in Telehealth Content-driven digital strategy '; zoom view PAD Pulse Alliance: Bringing Doctors Together
- [Download Guide](https://brgcommunications.com/members-to-messengers-guide/) - Thank you for your interest in our Members to Messengers Guide Download Here Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Learn More](https://brgcommunications.com/turn-your-members-into-messengers/) - Turn Your Members into Messengers BRG Communications has a 20+ year history of delivering award-winning communications programs for associations and nonprofits that secure both grassroots engagement and national attention. Learn more about our work building a 100+ person ambassador network for the American College of Preventive Medicine and supporting ongoing communications initiatives for the American
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- [Medical Meeting Insights](https://brgcommunications.com/medical-meeting-insights/) - Data. Delivered. We’re Here to Set You Up For Success at Your Next Medical Meeting Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has
- [Communications <br>for Better Living](https://brgcommunications.com/promote-better-living/) - Discover BRG Communications: Creating innovative health communication strategies backed by science and decades of experience. Championing Health and Wellness Causes Worldwide At BRG Communications, making sure you achieve your communications goals is our priority. Listen to what our clients have to say: Let's Talk “The media coverage BRG secured exceeded our campaign goals and helped
- [It's Better with BRG](https://brgcommunications.com/better-living/) - Welcome to BRG Communications: Creating innovative communication and brand marketing solutions for more than 20 years. Focused on your Success At BRG Communications, making sure you achieve your communication goals is our priority. Listen to what our clients have to say: Let's Talk “The media coverage BRG secured exceeded our campaign goals and helped place
- [Megan Douthat](https://brgcommunications.com/about-us/our-leadership-team/megan-douthat/) - Megan Douthat Associate Director As associate director, Megan Douthat develops innovative and impactful communications strategies for a wide range of clients in the safety, health and wellness space. Her experience includes managing multifaceted campaigns that address key public health issues including improving sleep, effective cleaning practices and mental health. In addition to her campaign
- [Mike Sloan](https://brgcommunications.com/about-us/our-leadership-team/mike-sloan/) - Mike Sloan Chief Operating Officer As Chief Operating Officer for BRG Communications (BRG) Mike Sloan brings more than 25 years of operations and financial experience working with multi-million-dollar organizations within the communications (advertising, digital, marketing, and public relations) industry. Mike has demonstrated a strong business acumen and an understanding of end-to-end operation processes and streamlining
- [Shannon McDaniel](https://brgcommunications.com/about-us/our-leadership-team/shannon-mcdaniel/) - Shannon McDaniel Executive Vice President As an executive vice president of BRG Communications (BRG), Shannon McDaniel brings more than 20 years of marketing and communications experience working with Fortune 500 corporations, corporate foundations, nonprofits and associations. While Shannon draws from decades of engagement across many industry sectors, he has deep expertise and passion for building and
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- [Insights & News](https://brgcommunications.com/insights-news-archive/) - Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts tmoss 09 June, 2026
- [Jane Barwis](https://brgcommunications.com/about-us/our-leadership-team/jane-barwis/) - Jane Barwis President & CEO As founder and president of BRG Communications (BRG), Jane Barwis is committed to producing creative and meaningful work; empowering staff to reach their full potential; building and sustaining strong client relationships; and affecting change through professional and philanthropic endeavors. Jane launched BRG in 2001 to achieve her vision of an
- [Case Studies](https://brgcommunications.com/our-results/case-studies/) - Delivering Award-Winning Results '; zoom view Arthritis Foundation: Green Heart Influencer Engagement Awareness and Education '; zoom view Caregility: Building Brand Awareness in Telehealth Content-driven digital strategy '; zoom view PAD Pulse Alliance: Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD) Awareness and Education '; zoom view XPRIZE:
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## Portfolio

- [Arthritis Foundation: Green Heart Influencer Engagement](https://brgcommunications.com/porfolio/arthritis-foundation-green-heart-influencer-engagement/) - BRG helped the Arthritis Foundation drive awareness and engagement with the influencer engagement campaign “Green Heart Fridays.”
- [Mid Atlantic Permanente Medical Group: Raising Physician Profiles](https://brgcommunications.com/porfolio/mid-atlantic-permanente-medical-group-raising-physician-profiles/) - Learn how we helped Mid Atlantic Permanente Medical Group raise the profile of its physicians and create brand awareness.
- [Elite Biomedical Solutions: Medical Device Manufacturing](https://brgcommunications.com/porfolio/elite-biomedical-solutions-medical-device-manufacturing/) - Elite enlisted our team to create and implement a comprehensive content marketing plan that would drive brand awareness and engagement among the company’s target buyers.
- [Cognosos: Helping Break Into the RTLS Healthcare Space](https://brgcommunications.com/porfolio/cognosos-helping-break-into-the-rtls-healthcare-space/) - Learn how we helped Cognosos break into the healthcare space with a strategic content marketing strategy that boosted awareness and articulated brand value.
- [ChenMed: Marketing to HCPs to Help Expand Services](https://brgcommunications.com/porfolio/chenmed-marketing-to-hcps-to-help-expand-services/) - ChenMed Marketing to HCPs to Help ChenMed Expand Services ChenMed’s transformative approach to senior-focused primary care was growing increasingly popular among patient populations, but the company was struggling to staff its new locations with primary care physicians due to a nationwide physician shortage and a lack of brand awareness. With no experience producing educational
- [Caregility: Building Brand Awareness in Telehealth](https://brgcommunications.com/porfolio/caregility-building-brand-awareness-in-telehealth/) - Caregility Building Brand Awareness in Telehealth for Caregility Caregility is a telehealth solutions provider that emerged when the world needed it most – in the early stages of the COVID-19 pandemic. The healthcare industry had an overwhelming need for virtual care solutions, and Caregility had a robust solution. But a lack of awareness about the
- [American Diabetes Association: Increasing National & Consumer News for the World’s Largest Scientific Meeting focused on Diabetes Research, Prevention & Care](https://brgcommunications.com/porfolio/american-diabetes-association-increasing-national-and-consumer-news-for-the-worlds-largest-scientific-meeting-focused-on-diabetes-research-prevention-and-care/) - American Diabetes Association: Increasing National & Consumer News for the World’s Largest Scientific Meeting focused on Diabetes Research, Prevention & Care About this Project: Since 2021, ADA has enlisted BRG to ensure the science presented at its annual Scientific Session cut through the crowded news landscape. BRG rolled out a three-phased approach and a customized communications
- [National Sleep Foundation: Leveraging Owned Data Streams and Brand-forward Assets to Capture Share of Voice](https://brgcommunications.com/porfolio/national-sleep-foundation-leveraging-owned-data-streams-and-brand-forward-assets-to-capture-share-of-voice/) - National Sleep Foundation Leveraging Owned Data Streams and Brand-forward Assets to Capture Share of Voice About this Project: To help the National Sleep Foundation maintain and grow its brand position as the go-to nonprofit resource for sleep information, BRG worked with our client to create a new and memorable thematic platform, Best Slept Self, to
- [American Cleaning Institute: Navigating Content Creator Relationships to Advance Targeted Messages](https://brgcommunications.com/porfolio/american-cleaning-institute-navigating-content-creator-relationships-to-advance-targeted-messages/) - American Cleaning Institute Navigating Content Creator Relationships to Advance Targeted Messages About this Project: As the leading expert on cleaning, the American Cleaning Institute consistently works to stay relevant in the news and arm a wide range of audiences with the right cleaning information to mitigate germs and help people stay healthy. ACI challenged BRG
- [March of Dimes: Launching a New Maternal Health Initiative](https://brgcommunications.com/porfolio/march-of-dimes-launching-a-new-maternal-health-initiative/) - March of Dimes Launching a New Maternal Health Initiative March of Dimes is the national voice on maternal and infant health in the United States. The national nonprofit partnered with BRG to launch a first-of-its-kind maternal care report that highlighted maternity care desserts and analyzed women’s access to care by state and by county. BRG
- [PAD Pulse Alliance: Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD)](https://brgcommunications.com/porfolio/pad-pulse-alliance-bringing-doctors-together-to-urge-americans-to-get-a-pulse-on-peripheral-artery-disease-pad/) - PAD Pulse Alliance Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD) Peripheral Artery Disease (PAD) is the most debilitating disease many people have never heard of. Yet, one in 20 Americans over the age of 50 experiences PAD. The disease is a leading cause of amputations, making early
- [XPRIZE: Driving National Dialogue around Healthcare Innovations to Combat Aging](https://brgcommunications.com/porfolio/xprize-driving-national-dialogue-around-healthcare-innovations-to-combat-aging/) - XPRIZE Driving National Dialogue around Healthcare Innovations to Combat XPRIZE Foundation, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s greatest challenges, partnered with BRG to launch XPRIZE Healthspan, a global competition challenging teams to develop proactive, accessible therapeutics that restore muscle, cognition and immune function by a minimum of 10
- [American College of Preventive Medicine: Building an Ambassador Network to Advance the Position of Preventive Medicine Specialists](https://brgcommunications.com/porfolio/american-college-of-preventive-medicine-2/) - American College of Preventive Medicine: Building an Ambassador Network to Advance the Position of Preventive Medicine Specialists About this Project: As significant health challenges, such as the increase in chronic diseases, substance use disorders and the long-lasting impact of COVID-19 continued to rise, the American College of Preventive Medicine challenged BRG to increase awareness and
- [Fisher House: Generating Support for Military Nonprofit](https://brgcommunications.com/porfolio/fisher-house/) - Fisher House: Generating Support for Military Nonprofit About this Project: To raise brand visibility and reach new audiences, Fisher House Foundation called on BRG to build a multi-dimensional plan that positioned the organization as a thought leader and increased national visibility for the brand. BRG developed a multi-faceted PR program leveraging key moments in time
- [American College of Preventive Medicine: Building Vaccine Confident by Leveraging Experts](https://brgcommunications.com/porfolio/american-college-of-preventive-medicine/) - American College of Preventive Medicine: Building Vaccine Confidence by Leveraging Experts About this Project: As the pandemic continued, a strong, trusted and knowledgeable voice on topics like COVID-19 vaccine safety, vaccine hesitancy overall, and the alarming decline in preventive care was needed to put into context its potential impact on the population’s future health. ACPM
- [Inova Health Foundation: Educating a Community on How to Take Action on Addiction](https://brgcommunications.com/porfolio/inova-health-foundation-educating-a-community-on-how-to-take-action-on-addiction/) - Inova Health Foundation: Educating a Community on How to Take Action on Addiction About this Project: As the national dialogue around addiction dominated headlines, families and individuals struggled to spark meaningful dialogue around this issue. Inova Health System engaged BRG to launch a campaign during Addiction Awareness Month to help destigmatize, build awareness, and encourage
- [SCAI: Driving Data Promotion to Elevate a Medical Specialty](https://brgcommunications.com/porfolio/scai-driving-data-promotion-to-elevate-a-medical-specialty/) - SCAI Driving Data Promotion to Elevate a Medical Specialty About this Project: About this Project: As the only professional medical society in the U.S. dedicated solely to interventional cardiology, the Society for Cardiovascular Angiography & Interventions (SCAI) represents more than 4,000 members globally. While interventional cardiology is a well-defined and known field within cardiology, it
- [Heart Rhythm Society: Bringing Science & Innovation into the Spotlight](https://brgcommunications.com/porfolio/heart-rhythm-society-bringing-science-innovation-into-the-spotlight/) - Heart Rhythm Society: Bringing Science & Innovation into the Spotlight About this Project: In order to boost the visibility of the Heart Rhythm Society’s Annual Scientific Sessions and the ground-breaking science presented there, BRG has collaborated with HRS for 15 years. Year after year, we’ve consistently delivered high-quality national and trade coverage for the multi-day
- [American Cleaning Institute: Protecting Children from Unintentional Exposure to Laundry Packets](https://brgcommunications.com/porfolio/american-cleaning-institute-protecting-children-from-unintentional-exposure-to-laundry-packets/) - American Cleaning Institute: Protecting Children from Unintentional Exposure to Laundry Packets About this Project: To help reduce the number of unintentional exposures to liquid laundry packets, ACI brought on BRG to activate a strategic, large-scale communications campaign to elevate mindfulness with an urgency to act, generate target audience engagement beyond awareness, and leverage local ambassadors from
- [SCAI: Seconds Still Count](https://brgcommunications.com/porfolio/scai-seconds-still-count/) - SCAI: Seconds Still Count Society for Cardiovascular Angiography & Interventions Building Awareness on Life-Saving Action About this Project: As the COVID-19 pandemic impacted communities around the world, people were avoiding hospitals when faced with a medical emergency. SCAI saw a dangerous and potentially deadly side-effect of COVID-19 emerging: avoidance of care possibly leading to serious cardiovascular
- [American Cleaning Institute: Leading with a Credible Voice on COVID-19 Cleaning & Hygiene Communications](https://brgcommunications.com/porfolio/american-cleaning-institute-leading-with-a-credible-voice/) - American Cleaning Institute: Leading with a Credible Voice on COVID-19 Cleaning & Hygiene Communications About this Project: The American Cleaning Institute and BRG set out in the height of the COVID-19 pandemic to educate consumers on best cleaning practices and proper product usage amidst the landscape of conflicting, inaccurate, and unproven cleaning and hygiene claims. By
- [Medtronic: Elevating Milestones & Showcasing Patient Stories](https://brgcommunications.com/porfolio/medtronic-elevating-milestones-showcasing-patient-stories/) - Medtronic: Elevating Milestones & Showcasing Patient Stories About this Project: Through key FDA and data milestones, patient stories and education, BRG raised awareness of Medtronic leadership and innovation in the development of advanced treatments for heart disease patients. Our efforts secured hundreds of national, trade and local media, including Associated Press, Reuters, Bloomberg, Wall
- [National Honor Societies: Helping Teens to Honor Their Future Now](https://brgcommunications.com/porfolio/national-honor-societies-helping-teens-to-honor-their-future-now/) - National Honor Societies: Helping Teens to Honor Their Future Now About this Project: To reposition the 100-year-old brand, National Honor Societies, as more than an “Honor Roll” and a leading college/career resource for students, parents and school administrators, BRG partnered with mdg to create the “Honor Your Future” campaign. The integrated program included the activation
- [Tour for Diversity in Medicine: Helping Students Imagine a New Career](https://brgcommunications.com/porfolio/tour-for-diversity-in-medicine-helping-students-imagine-a-new-career/) - Tour for Diversity in Medicine: Helping Students Imagine a New Career About this Project: To create national and local awareness around the need for increased diversity in medical school enrollment, BRG built a strategic communications plan to achieve this and also drive interest in the Tour for Diversity in Medicine. Our efforts secured national
- [APhA Foundation: Improving Medication Safety for Older Adults](https://brgcommunications.com/porfolio/apha-foundation-improving-medication-safety-for-older-adults/) - APhA Foundation: Improving Medication Safety for Older Adults About this Project: To educate older adults and caregivers about using their local pharmacist as a resource in medication management, BRG worked with APhA Foundation to elevate their Align My Refills campaign. 5,000+ pharmacies participated in the three-month education campaign, which earned nearly 350 media placements and
- [Walmart: Fighting Hunger Together & Surpassing a CSR Goal](https://brgcommunications.com/porfolio/walmart-fighting-hunger-together-surpassing-a-csr-goal/) - Walmart: Fighting Hunger Together & Surpassing a CSR Goal About this Project: While showcasing the Walmart Foundation’s $2 billion commitment to fight hunger in America, BRG created a strategic program, elevating the issue of hunger. Through the award-winning campaign, we generated mass visibility with 1,500+ media placements, including USA Today, Associated Press, FOX News, NPR
- [Medtronic: Helping At-Risk Patients Take Fainting to Heart](https://brgcommunications.com/porfolio/medtronic-helping-at-risk-patients-take-fainting-to-heart/) - Medtronic: Helping At-Risk Patients Take Fainting to Heart About this Project: To educate consumers about unexplained fainting and its link to heart health, BRG worked with Medtronic to develop the first national public awareness initiative. Through compelling patient stories, we secured national and local placements, including ABC World News (web traffic increased 68% immediately following
- [Aetna Foundation: Demonstrating Effective Opioid Response in Hardest-Hit States](https://brgcommunications.com/porfolio/aetna-foundation-demonstrating-effective-opioid-response-in-hardest-hit-states/) - Aetna Foundation: Demonstrating Effective Opioid Response in Hardest-Hit States About this Project: In the midst of media frenzy around the opioid epidemic, BRG created a strategic media plan to maximize visibility of the Aetna Foundation’s $6 million commitment to fighting the crisis in six of the hardest-hit states. With three states announced, including a Capitol
- [Walmart: Promoting Access to Healthy Meals for All Families](https://brgcommunications.com/porfolio/walmart-promoting-access-to-healthy-meals-for-all-families/) - Walmart: Promoting Access to Healthy Meals for All Families About this Project: To generate visibility for Walmart’s commitment to providing healthy and nutritious meals to people year-round, BRG created a national campaign that would demonstrate the need and drive consumers into action. Through the campaign, we engaged Chef Lorena Garcia as our spokesperson, hosted
- [Aetna Foundation: Empowering 50 Communities for Better Health](https://brgcommunications.com/porfolio/aetna-foundation-empowering-50-communities-for-better-health/) - Aetna Foundation: Empowering 50 Communities for Better Health About this Project: Recognizing that your zip code can impact health more than your genetic code, Aetna Foundation, American Public Health Association and National Association of Counties called on BRG to help create and launch the Healthiest Cities & Counties Challenge (HCCC). The Challenge empowered 50 communities
- [Home Safety Council: Making Safety a Priority in Homes Across America](https://brgcommunications.com/porfolio/home-safety-council-making-safety-a-priority-in-homes-across-america/) - Home Safety Council: Making Safety a Priority in Homes Across America About this Project: For more than a decade, BRG worked to bring attention to the critical issue of home-related injuries. From developing HSC’s initial brand to managing all external communications, grassroots network, sponsor initiatives, school-based programs and award-winning awareness campaigns, our team put life-saving

## Events

- [Body Balance](https://brgcommunications.com/events/body-balance/)
- [Bikram Yoga](https://brgcommunications.com/events/bikram-yoga/)
- [Yoga](https://brgcommunications.com/events/yoga/)

## Categories

- [Uncategorized](https://brgcommunications.com/category/uncategorized/)
- [Health](https://brgcommunications.com/category/health/)
- [Friday Five](https://brgcommunications.com/category/friday-five/)
- [Social Media](https://brgcommunications.com/category/social-media/)
- [Public Relations](https://brgcommunications.com/category/public-relations/)
- [Wellness](https://brgcommunications.com/category/wellness/)
- [BRG Work](https://brgcommunications.com/category/brg-work/)
- [Consumer Awareness Campaigns](https://brgcommunications.com/category/consumer-awareness-campaigns/)
- [Trends](https://brgcommunications.com/category/trends/)
- [Media Relations](https://brgcommunications.com/category/media-relations/)
- [Digital and Interactive Media](https://brgcommunications.com/category/digital-and-interactive-media/)
- [Blogs](https://brgcommunications.com/category/blogs/)
- [Insights](https://brgcommunications.com/category/insights/)
- [Psychology of Communications](https://brgcommunications.com/category/psychology-of-communications/)
- [Strategic Planning and Research](https://brgcommunications.com/category/strategic-planning-and-research/)
- [Featured](https://brgcommunications.com/category/featured/)
- [Research](https://brgcommunications.com/category/research/)
- [News Articles](https://brgcommunications.com/category/news-articles/)
- [Company News](https://brgcommunications.com/category/company-news/)
- [Branding and Design](https://brgcommunications.com/category/branding-and-design/)
- [Cause Marketing](https://brgcommunications.com/category/cause-marketing/)
- [Infographics](https://brgcommunications.com/category/infographics/)
- [Results](https://brgcommunications.com/category/results/)
- [Awards](https://brgcommunications.com/category/results/awards/)
- [Branding](https://brgcommunications.com/category/branding/)

## Tags

- [LinkedIn](https://brgcommunications.com/tag/linkedin/)
- [Facebook](https://brgcommunications.com/tag/facebook/)
- [Pinterest](https://brgcommunications.com/tag/pinterest/)
- [Social Media](https://brgcommunications.com/tag/social-media/)
- [Tips](https://brgcommunications.com/tag/tips/)
- [Twitter](https://brgcommunications.com/tag/twitter/)
- [BRG](https://brgcommunications.com/tag/brg/)
- [BRG Communications](https://brgcommunications.com/tag/brg-communications/)
- [PR](https://brgcommunications.com/tag/pr/)
- [Public Relations](https://brgcommunications.com/tag/public-relations/)
- [wellness](https://brgcommunications.com/tag/wellness/)
- [content strategy](https://brgcommunications.com/tag/content-strategy/)
- [brand](https://brgcommunications.com/tag/brand/)
- [Walmart](https://brgcommunications.com/tag/walmart/)
- [mHealth](https://brgcommunications.com/tag/mhealth/)
- [Branding](https://brgcommunications.com/tag/branding/)
- [Content Marketing](https://brgcommunications.com/tag/content-marketing/)
- [health and wellness communications](https://brgcommunications.com/tag/health-and-wellness-communications/)
- [media relations](https://brgcommunications.com/tag/media-relations/)
- [SMMW15](https://brgcommunications.com/tag/smmw15/)
- [Social Media Marketing World](https://brgcommunications.com/tag/social-media-marketing-world/)
- [Cause marketing](https://brgcommunications.com/tag/cause-marketing/)

## Portfolio Categories

- [Brand Reputation](https://brgcommunications.com/portfolio-category/brand-reputation/)
- [Science and Data](https://brgcommunications.com/portfolio-category/science-and-data/)
- [Awareness and Education](https://brgcommunications.com/portfolio-category/awareness-and-education/)
- [Content-driven digital strategy](https://brgcommunications.com/portfolio-category/content-driven-digital-strategy/)

## Testimonials Categories

- [Better Living](https://brgcommunications.com/testimonials-category/better-living/)

## Sliders

- [Home Slider](https://brgcommunications.com/slides-category/home-slider/)

## Carousels

- [Home Slider](https://brgcommunications.com/carousels-category/home-slider/)