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# BRG Communications

Full Service Communications Agency

## Posts

- [Building Coalitions That Drive Awareness, Advocacy, and Impact](https://brgcommunications.com/building-coalitions-that-drive-awareness-advocacy-and-impact/) - A strong coalition can speak volumes about the importance of an issue. Consider these tips as you build a coalition for your next health communications campaign.
- [Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts](https://brgcommunications.com/why-thought-leadership-matters-for-association-and-how-to-build-a-platform-that-lasts/) - Associations are uniquely positioned to lead industry conversations. You sit at the intersection of member insights, industry expertise, research, advocacy, and community engagement. That perspective gives your organization an opportunity to do more than share information—it allows you to shape conversations, elevate important issues, and help your industry navigate change. That’s where thought leadership comes
- [5 Messaging Essentials Every Association Should Define](https://brgcommunications.com/5-messaging-essentials-every-association-should-define/) - A clear, consistent message helps associations do more than support marketing efforts. It strengthens member engagement, aligns stakeholders, supports advocacy initiatives, and ensures everyone—from staff and volunteers to board leaders—is communicating the same story about the organization’s value and impact. Whether you’re refining your brand, launching a new initiative, or looking to improve member communications,
- [Health Communications for Active Adults: An Imperative for Older Americans Month (and Beyond)](https://brgcommunications.com/health-communications-for-active-adults-an-imperative-for-older-americans-month-and-beyond/) - By championing health literacy for older adults, brands can cultivate trust and loyalty, while empowering individuals to age actively and confidently. Learn more in our latest insight.
- [How to Evaluate Influencers to Best Align with Your Brand and Campaign](https://brgcommunications.com/how-to-evaluate-influencers-to-best-align-with-your-brand-and-campaign/) - Influencer marketing is a powerful tool that can help brands reach new audiences, generate leads, and drive engagement. However, not all influencers are created equal. Just looking at the size of their following is not enough to really know if the creator is the best match for your brand. To get the most out
- [How to Create a Successful Influencer Pitch](https://brgcommunications.com/how-to-create-a-successful-influencer-pitch/) - Brands spend billions activating with influencers each year. As the marketplace becomes more crowded and competitive, marketers are challenged to create partnership opportunities that are unique, valuable, and authentic. BRG’s best practices for developing effective influencer pitches include: Do your Research: Become familiar with their content and think of potential ways the creator
- [BRG Communications Receives Second-Consecutive Best Boutique Agency Win at 25th Annual PRWeek Awards](https://brgcommunications.com/brg-communications-second-consecutive-best-boutique-agency-at-prweek-awards/) - ALEXANDRIA, Va., March 22, 2024 – For the second year in a row, BRG Communications (BRG) earned top recognition from PRWeek as Outstanding Boutique Agency. Celebrated as one of the most prestigious awards in the communications industry, BRG was honored for agency growth, client and staff retention as well as innovation and training. During the ceremony,
- [A Better Prescription for Telling Impactful Patient Stories: 5 Questions to Ask](https://brgcommunications.com/a-better-prescription-for-telling-impactful-patient-stories-5-questions-to-ask/) - Shift from Awareness to Action Do the stories show impact or change? Does the story tie back to a strong call to action for your organization? Show, Don’t Tell Are these stories highly visual? Can the story be told easily in 60 seconds? In two minutes? Reach Your Audiences Where They Are Fracture the
- [How to Prepare for a Newsworthy Medical Meeting](https://brgcommunications.com/how-to-prepare-for-a-newsworthy-medical-meeting/) - Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has successfully managed press programs for medical meetings and scientific sessions. Explore our best practices
- [Why Women-Centric Health Matters](https://brgcommunications.com/why-women-centric-health-matters/) - Each March, the business community collectively celebrates women – marking International Women’s Day and Women’s History Month with tributes and issues-related content. As we turn the calendar page, BRG remains committed to keeping one “women’s issue” front-and-center all year long: women’s health. Why? Because not only do women face unique and critical health issues,
- [From Member to Messenger: Tips for a Successful Ambassador Program](https://brgcommunications.com/from-member-to-messenger-tips-for-a-successful-ambassador-program/) - Building a strong ambassador program can maximize member value, drive loyalty, and increase your organization’s awareness at a community level. Consider these tips to build an effective ambassador program.
- [PR Week Healthcare Conference Takeaways](https://brgcommunications.com/pr-week-healthcare-conference-takeaways/) - We’re grateful to PR Week for hosting its annual Healthcare Awards & Conference this spring. The messages we collectively carry forth can help save lives. Discover these key takeaways.
- [Five Attributes That Make Your Awareness Campaign Stand Out](https://brgcommunications.com/five-attributes-that-make-your-awareness-campaign-stand-out/) - Whether raising awareness of a health condition, advocating for social change, or promoting environmental sustainability, this guide explores key attributes and strategies to elevate your campaign.
- [BRG Communications Promotes Maureen Higgins to Vice President](https://brgcommunications.com/brg-communications-promotes-maureen-higgins-to-vice-president/) - BRG Communications has announced the promotion of Maureen Higgins to Vice President. In this role, Higgins will continue to lead award-winning communications programs and campaigns for clients in the safety, health and wellness space and contribute to the agency’s strategic growth initiatives.
- [Five Questions to Ask to Maximize Visibility During Your Next Medical Meeting](https://brgcommunications.com/5-questions-to-ask-to-maximize-visibility-during-your-next-medical-meeting/) - As summer winds down, professional societies, healthcare providers, and researchers are gearing up for some of the largest, agenda-setting medical meetings of the year. These gatherings serve as pivotal moments for healthcare practitioners to network, exchange knowledge, and delve into the latest clinical research in specialty medicine and health tech. Beyond organizing cutting-edge research
- [Pocket Guide: The Art of Planning and Executing an Impactful Awareness Campaign](https://brgcommunications.com/pocket-guide-the-art-of-planning-and-executing-an-impactful-awareness-campaign/) - Whether you have one year or one month to plan, every campaign should begin by defining your budget, objective, target audience, messaging architecture, and measurable goals. This pocket guide provides suggested tactics to consider when developing an awareness campaign based on your planning timeline. Tactics to consider if you have one month or less
- [Experiences are Back: Which Fall Events Should You Consider Attending?](https://brgcommunications.com/experiences-are-back-which-fall-events-should-you-consider-attending/) - Throughout the past several years, the event experience has been nothing short of a rollercoaster ride. From a screeching halt in early 2020, to a gradual, on-going experiment with virtual technology, to a sudden boom back to in-person last year, attending events is not only fully back - it has fully evolved. According to
- [BRG Communications Named One of the Fastest Growing Private Companies in America](https://brgcommunications.com/brg-communications-named-one-of-the-fastest-growing-private-companies-in-america/) - BRG Communications has been named to the Inc. 5000 list of fastest-growing private companies in the United States. The agency is nationally ranked 4,526th and recognized for consecutive years of double-digit growth. The Inc. 5000 list is an annual ranking of the fastest-growing private companies throughout the nation. Widely considered an entrepreneurial benchmark of
- [Are We Ready to Realize the Potential of Digital Health? Part 1](https://brgcommunications.com/are-we-ready-to-realize-the-potential-of-digital-health/) - Advancing Digital Health Literacy for All As innovation speeds ahead, we must ensure it doesn’t leave users behind The pace of technological change is faster than it has been at any time in history. In healthcare, the promise of transformational technologies like digital therapeutics, wearable sensors, telemedicine and AI is exciting – and
- [Are We Ready to Realize the Potential of Digital Health? Part 2](https://brgcommunications.com/are-we-ready-to-realize-the-potential-of-digital-health-part-2/) - As technology rapidly changes healthcare, digital literacy emerges as a social determinant of health. But lack of technical skill is not the only barrier to realizing digital health’s full potential. Embracing new technologies comes down to trust.
- [Making Headlines Without Breaking News](https://brgcommunications.com/making-headlines-without-breaking-news/) - No Breaking News? How to Capture Media Interest Without “Newsworthy” Content Breaking news stories dominate the headlines, making it challenging to capture media attention. However, successfully getting your content or spokesperson included in news stories, even without "breaking news," is possible with a strategic approach. Consider these tips as you prepare to pitch to
- [How to Create an Impactful Thought Leadership Platform](https://brgcommunications.com/how-to-create-an-impactful-thought-leadership-platform/) - Thought leadership – demonstrating expertise in a specific industry, specialty, or topic – helps organizations and their executives establish credibility and gain trust. Creating a thought leadership platform not only serves as a strategic approach to building corporate reputation and executive visibility but also contributes to industry dialogue and advancement. In a nutshell, thought
- [Mastering CES 2025: A Guide to Maximize Your Media Impact](https://brgcommunications.com/mastering-ces-2025-a-guide-to-maximize-your-media-impact/) - Technological innovation continues to transform healthcare. As consumers become increasingly active and engaged in their healthcare, consumer technologies are assuming their place alongside traditional pharmaceuticals and medical devices as drivers of wellness. It’s therefore no surprise that the annual Consumer Electronics Show (CES) has become one of the premier events for showcasing the latest
- [Data Promotion Primer: 5 Proven Ways to Maximize Every Data Milestone](https://brgcommunications.com/data-promotion-primer-5-proven-ways-to-maximize-every-data-milestone/) - Maximizing every data milestone takes planning and consistency. Looking broadly to the story behind the numbers offers opportunities to shape the narrative, drive change, and ultimately improve patient outcomes. By thinking ahead, telling compelling stories, and leveraging multiple channels, you can transform your data into powerful engagement. Consider these tips: Plan Early &
- [ComNet Takeaways: Insights on the Trusted Messenger in Health Communications](https://brgcommunications.com/comnet-takeaways-insights-on-the-trusted-messenger-in-health-communications/) - BRG attended ComNet24 late last month and were inundated with strong content and sessions about the communications landscape and how to communicate with purpose. One such session that stood out, led by the Ad Council Research Institute, was about the Trusted Messenger Study. This session resonated because when navigating misinformation for our clients, especially
- [Highlights from HLTH: What We’re Tracking into 2025](https://brgcommunications.com/highlights-from-hlth-what-were-tracking-into-2025/) - We’re still energized by our time at HLTH 2024! With 12,000+ attendees from across the healthcare ecosystem, hundreds of informative sessions and exhibits plus celebrity appearances and unicorns galore, the annual conference was a lively hub of networking and insights. BRG is already deeply entrenched in communications around some of the hot topics at
- [BRG Communications Promotes Katy Frame to Vice President](https://brgcommunications.com/brg-communications-promotes-katy-frame-to-vice-president/) - BRG Communications is pleased to announce the promotion of Katy Frame to Vice President. In this position, Frame will continue to lead a diverse portfolio of healthcare communications clients, oversee award-winning programs and play a role in driving the agency's growth. "Katy excels at leading high-performing teams, building strong client relationships and delivering strategic
- [Master Your Core Messaging: 5 Essential Elements for Clear & Consistent Brand Communication](https://brgcommunications.com/core-messaging-essential-elements-for-brand-communications/) - Your core messaging guides all the communication from your organization. Learn how what goes into a core messaging document.
- [BRG Communications Acquires Right Source Marketing and Announces Leadership Promotion](https://brgcommunications.com/brg-communications-acquires-healthcare-content-marketing-agency-right-source-marketing-and-announces-leadership-promotion/) - On the heels of its fifth consecutive year achieving double-digit revenue growth, BRG Communications (BRG) today announced the acquisition of Right Source Marketing, a healthcare content marketing agency. Mike Sweeney and Yvonne Lyons of Right Source have joined the agency’s leadership team and will help drive enhanced content marketing services across BRG’s portfolio of
- [Tech Meets Care: Key Takeaways from ViVE 2025](https://brgcommunications.com/tech-meets-care-key-takeaways-from-vive-2025/) - BRG was on the ground in Nashville for ViVE, the annual conference of digital health executives. We are inspired by the many ways healthcare is embracing digital technologies to address pervasive challenges and improve care. Some of our observations from the Music City: The looming healthcare labor shortage is driving innovation and adoption
- [Driving the Healthcare Conversation: The Influence of the White Paper](https://brgcommunications.com/keys-to-writing-your-healthcare-white-paper/) - Shaping your organization’s narrative within the healthcare landscape requires tools that wield enduring power and influence. It’s not just about lead generation or thought leadership; it’s about educating the audience, driving the conversation, guiding decisions, and championing your solutions in a sea of options. A healthcare white paper has a specific purpose, sheds light on
- [5 Reasons Content Marketing is Essential for Your Product’s Success](https://brgcommunications.com/product-marketing-vs-content-marketing-why-you-need-both/) - The use of technology continues to revolutionize the healthcare industry. Yet as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — which can often be focused product— trails their peers in other technology sectors. Product slicks, brochures, big launch events, and the other tactics that make
- [Navigating the Challenges of Telehealth: Strengthening Your Healthcare Content Marketing Strategy](https://brgcommunications.com/the-right-healthcare-content-marketing-strategy-for-telehealth/) - To compete in today’s telehealth marketing, companies need a solid healthcare content marketing strategy. Here’s what it should include.
- [11 Ways to Generate New Content Ideas](https://brgcommunications.com/generating-new-content-ideas-11-tips/) - Generate new content ideas that will resonate with your audience. Use these11 strategies to break free of your writer’s block and generate creative ideas that work.
- [Create Your Healthcare Content Marketing Plan: 10 Proven Steps to Success](https://brgcommunications.com/create-your-healthcare-content-marketing-strategy-10-proven-steps/) - Creating a healthcare content marketing strategy can be daunting. We break down the process into 10 straightforward steps. Learn more.
- [Clarity Over Complication: Creating Compelling HealthTech and Healthcare Messaging](https://brgcommunications.com/creating-compelling-healthtech-and-healthcare-messaging/) - Guiding principles that help you create clear and compelling healthcare messaging while avoiding the pitfalls that can lead to overcomplication and confusion.
- [Evergreen vs. Trending Topics in HealthTech: What’s the Right Balance?](https://brgcommunications.com/evergreen-vs-trending-content-whats-better-in-healthtech/) - Evergreen content never dies, but trends change every day. Here’s how to balance topics in your healthtech content plan.
- [Advancing Cardiovascular Care: Takeaways from ACC.25](https://brgcommunications.com/advancing-cardiovascular-care-takeaways-from-acc-25/) - Cardio-metabolic risk factors, women’s health, advancements in interventional cardiology, and more. Takeaways from ACC.25.
- [Building Blocks for a Successful Influencer Marketing Program](https://brgcommunications.com/building-blocks-for-a-successful-influencer-marketing-program/) - Influencer engagement has quickly become an essential component of a comprehensive marketing strategy. In fact, the global influencer marketing market is expected to reach a record $24 billion this year. Before you pitch a partnership to an influencer, you need to have an understanding of how to build successful influencer relationships. BRG’s best practices
- [Choosing the Right Mix of Healthcare Influencers to Amplify Your Message](https://brgcommunications.com/choosing-the-right-mix-of-healthcare-influencers-to-amplify-your-message/) - Relationships with influencers have quickly become an essential part of a 360 communications program. A person’s healthcare journey often begins online, so developing relationships with trusted influencers who are already reaching your priority audiences could extend your message, increase campaign engagement, and drive brand awareness in an authentic way. With so many different types
- [BRG Communications Named a Best Place to Work by Washington Business Journal](https://brgcommunications.com/brg-communications-named-a-best-place-to-work-by-washington-business-journal/) - ALEXANDRIA, Va., May 16, 2023 – BRG Communications (BRG) is honored to be named a Best Place to Work by leading Washington, DC-area business publication, the Washington Business Journal (WBJ). The Business Journal published the list of honorees in April and unveiled each company’s score at the Best Places to Work ceremony on May 11. BRG’s
- [BRG Communications Named 2023 Outstanding Boutique Agency By PRWeek](https://brgcommunications.com/brg-communications-named-2023-outstanding-boutique-agency-by-prweek/) - ALEXANDRIA, Va., March 23 – BRG Communications (BRG) was recently recognized by PRWeek, with the top award for Outstanding Boutique Agency. The award was announced at the 24th PRWeek Awards celebration in New York on March 16, and along with the recognition as the top of the Boutique Agency, BRG earned a nomination for Agency of
- [BRG Communications Bolsters Senior Leadership Team](https://brgcommunications.com/brg-communications-bolsters-senior-leadership-team/) - ALEXANDRIA, Va., August 18, 2022 – Following a period of sustained growth and recognition among industry leaders, BRG Communications announced the promotions of Shannon McDaniel and Laurie Mobley to Executive Vice President. These promotions come on the heels of growing 44% over the last two years and pacing to deliver another 35% increase in 2022 (based
- [BRG Communications Takes Home Silver Anvil for Best Boutique Agency](https://brgcommunications.com/brg-communications-takes-home-silver-anvil-for-best-boutique-agency/) - ALEXANDRIA, Va., June 2, 2022 – BRG Communications (BRG) was recently recognized by the Public Relations Society of America (PRSA) with a Silver Anvil for Best Boutique Agency. Earlier this spring, BRG was shortlisted as one of three outstanding PR agencies of its size, and the award was announced on May 19, 2022, at PRSA’s annual
- [BRG Communications Receives Great Place to Work® Certification](https://brgcommunications.com/brg-communications-receives-great-place-to-work-certification/) - BRG Communications (BRG) announced today its certification from Great Place to Work ®, a nationally recognized authority on America’s top workplaces. Leveraging research-backed technology to assess survey data from BRG employees, Great Place to Work® determined 100 percent of BRG employees say the agency is a great place to work compared to 57 percent at

## Pages

- [Home](https://brgcommunications.com/) - COMMUNICATIONS for better living™ Delivering award-winning, results-driven communications for more than 20 years. COMMUNICATIONS for better living™ Delivering award-winning, results-driven communications for more than 20 years. It’s Better with BRG Our evidence-based approach brings smart thinking to your communications that truly make an impact. From Fortune 500 corporations to medical societies to academic institutions to
- [Case Studies](https://brgcommunications.com/our-results/case-studies/) - Delivering Award-Winning Results Arthritis Foundation: Green Heart Influencer Engagement Awareness and Education Aetna Foundation: Fighting the Opioid Epidemic, One Community at a Time Media Relations, Thought Leadership PAD Pulse Alliance: Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD) Awareness and Education XPRIZE: Driving National Dialogue around Healthcare Innovations
- [What We Do](https://brgcommunications.com/what-we-do/) - Our Expertise BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Scientific and Data-based Communications Advocacy, Education & Awareness Content Driven Strategies Learn More BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Scientific and Data-based Communications Advocacy, Education & Awareness Content Driven Strategies Learn More Our
- [Our Team](https://brgcommunications.com/about-us/our-leadership-team/) - Meet Our Leadership Jane Barwis President & CEO Mike Sloan Chief Operating Officer Shannon McDaniel Executive Vice President Laurie Mobley Executive Vice President Lucy Spratlin Executive Vice President of Talent and Growth Strategies Maureen Higgins Vice President Katy Frame Vice President Caitlin Chase Vice President, Managing Director Rachel Schwarz Group Director Amy Robinson Director Kate
- [Expertise](https://brgcommunications.com/what-we-do/expertise/) - It’s Better with BRG. BRG’s award-winning Safety, Health, and Wellness communications focus on: Brand Building & Reputation Management Having your branding and communication strategy connect to your target audience through trust, relevance, and authenticity is the key to success. Whether creating an ownable thought leadership platform, sustaining brand reputation through major business changes, navigating complex
- [Services](https://brgcommunications.com/what-we-do/services/) - Strategic Planning Learn More Research & Testing Learn More Brand Strategy Learn More Influencer Engagement Learn More Thought Leadership Learn More Media Relations Learn More Social Media Learn More Digital Marketing Learn More Content Creation Learn More Graphic Design Learn More Looking for a Communications Partner? Let’s Talk
- [Insights & News](https://brgcommunications.com/insights-news/) - Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts tmoss 09 June, 2026
- [Our Results](https://brgcommunications.com/our-results/) - Case Studies We are passionate about the work we do and clients we support in the field of healthcare marketing and beyond. '; zoom view Aetna Foundation: Fighting the Opioid Epidemic, One Community at a Time Media Relations, Thought Leadership '; zoom view Arthritis Foundation: Green Heart Influencer Engagement Awareness and Education '; zoom view
- [Caitlin Chase](https://brgcommunications.com/about-us/our-leadership-team/caitlin-chase/) - Caitlin Chase Vice President, Managing Director As a vice president, managing director for BRG Communications, Caitlin Chase leads integrated communications strategies oriented around mission and impact, developing media strategy, messaging and positioning for a diverse portfolio of organizations. Prior to joining BRG, Caitlin led communications and marketing efforts in the clean energy, sustainability, healthcare,
- [Awards](https://brgcommunications.com/our-results/awards/) - Awards for Our Work Outstanding Small Agency (’26) Named to Inc. 5000 2024, 2025 & 2026 Certified for 4+ Years Outstanding Boutique Agency (’23 & ’24) 10+ Silver Anvil Recognitions Twice recognized for Elite industry campaigns Recognized as a Best Place to Work 5+ SABRE Recognitions Gold Halo Award for Best Cause-Marketing Event of the Year
- [Careers](https://brgcommunications.com/about-us/careers/) - It’s Better at BRG. We don’t just communicate about Better Living, it’s ingrained in our culture. BRG strives for the best for our clients and our team members. From our excellent benefits to our flexible work style to our numerous fun perks, we focus on making life Better at BRG. Our work is meaningful and
- [Connect](https://brgcommunications.com/connect/) - Contact Us For more information about our services or to discuss your communication needs, please email us at info@brgcommunications.com. We look forward to connecting with you. BRG Communications 201 N Union St. #110, Alexandria, VA 22314 703.739.8350 | info@brgcommunications.com
- [Brandon Kenah](https://brgcommunications.com/about-us/our-leadership-team/brandon-kenah/) - Brandon Kenah Director of Research and Insights As director of research and insights at BRG Communications, Brandon Kenah helps clients uncover the audience, market and cultural insights that shape smarter communications strategies. With more than 10 years of experience in public relations and communications, Brandon specializes in translating complex data into clear, actionable stories that
- [Lucy Spratlin](https://brgcommunications.com/about-us/our-leadership-team/lucy-spratlin/) - Lucy Spratlin Executive Vice President of Talent and Growth Strategies As executive vice president, Lucy Spratlin brings more than 20 years of strategic communications and cause marketing experience to BRG Communications. She is a results-driven communications professional with deep experience building highly successful teams and advancing marketing initiatives that address many of today’s most pressing
- [About Us](https://brgcommunications.com/about-us/) - Passionate about the work we do and the clients we support. BRG’s communications experts are a dynamic and talented group that understands the importance of effective messaging, creative branding and delivering a balanced mix of integrated components that resonate with the desired audience. Our collaborative teams have a proven track record for creative planning,
- [Communications Accelerator](https://brgcommunications.com/communications-accelerator/) - Actionable Insights to Accelerate Awareness, Influence & Impact Evaluate Your Communications Landscape in Less than Six Weeks Crowded markets. Complex science. High stakes. To stand out and deliver in today’s rapidly changing MedTech sector, you need more than compelling messaging. Success requires a communications strategy grounded in insight, evidence, and opportunity. BRG’s Brand
- [Corey Carmichael](https://brgcommunications.com/about-us/our-leadership-team/corey-carmichael-2/) - Corey Carmichael Director As a Director for BRG Communications (BRG), Corey Carmichael helps organizations deliver communications that engage, inspire, and move audiences. He partners with clients across the health, wellness, and life sciences sectors to transform complex ideas into clear, compelling stories that drive connection and impact. During his tenure at BRG, Corey has led
- [Awareness Program](https://brgcommunications.com/awareness-programs/) - Campaigns That Drive Behavior Change and Action For organizations looking to make meaningful change, strategic awareness campaigns are a powerful tool for increasing brand or issue awareness, education, policy advocacy, or promoting behavioral change. For organizations looking to make meaningful impact, strategic behavior-change campaigns are a powerful tool for increasing brand or issue awareness, educating,
- [Influencer Program](https://brgcommunications.com/influencer-program/) - Influencer Relationships Drive Results Developing relationships with the right content creators can increase brand awareness, build credibility with your targeted audience, and drive action. BRG Communications has developed relationships with hundreds of influencers — from healthcare providers and researchers to artists and college athletes — and impactful influencer campaigns for clients including March of Dimes,
- [Awareness Program](https://brgcommunications.com/awareness-program/) - Awareness Campaigns: Driving Knowledge, Engagement, and Action For organizations looking to make meaningful change, strategic awareness campaigns are a powerful tool for increasing brand or issue awareness, education, policy advocacy, or promoting behavioral change. Over more than two decades, BRG Communications has strategized and developed award-winning awareness campaigns for clients including McKnight Brain Research Foundation,
- [Ambassador Programs](https://brgcommunications.com/ambassador-programs/) - Amplify Your Mission: The Power of Member Ambassador Programs A strong ambassador program can bring grassroots and national attention to your organization, attract funder support, and increase member engagement. With the right strategy and planning, your most engaged members turn into powerful messengers who can dramatically increase member engagement and awareness of your organization. For
- [Thank You](https://brgcommunications.com/thank-you-influencer/) - Thank you! We’ve received your form submission and will be in touch soon! Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Thank You](https://brgcommunications.com/thank-you-awareness/) - Thank you! We’ve received your form submission and will be in touch soon! Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Thank You](https://brgcommunications.com/thank-you-ambassadors/) - Thank you! We’ve received your form submission and will be in touch soon! Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Strategic Planning](https://brgcommunications.com/what-we-do/services/strategic-planning-services/) - BRG’s strategic planning services deliver communications frameworks that serve as the foundation for organizational positioning and communications initiatives.
- [Audience Research & Testing](https://brgcommunications.com/what-we-do/services/audience-research-testing/) - BRG’s audience research and testing services help you clearly define your audience and understand the competitive marketplace.
- [Thought Leadership](https://brgcommunications.com/what-we-do/services/thought-leadership-services/) - BRG’s thought leadership services will ensure that your organization or executive is visible and part of the national conversation.
- [Social Media Marketing](https://brgcommunications.com/what-we-do/services/social-media-marketing-services/) - BRG’s social media marketing services can amplify messaging, strengthen relationships, and drive meaningful action.
- [Media Relations](https://brgcommunications.com/what-we-do/services/media-relations-services/) - BRG’s nationally recognized media relations services ensure your brand stays in the spotlight for all the right reasons.
- [Influencer Engagement](https://brgcommunications.com/what-we-do/services/influencer-engagement-services/) - BRG’s custom influencer engagement services can help your program increase brand awareness and reach, build trust and credibility, and drive action.
- [Graphic Design](https://brgcommunications.com/what-we-do/services/graphic-design-services/) - BRG’s graphic design services will bring your brand and your message to life. Design services supporting HCP, direct-to-consumer, and B2B campaigns.
- [Digital Marketing](https://brgcommunications.com/what-we-do/services/digital-marketing-services/) - BRG’s digital marketing services drive awareness and conversion and include organic and paid social, digital advertising, email marketing, and more.
- [Content Creation](https://brgcommunications.com/what-we-do/services/content-creation-services/) - BRG’s content creation services help organizations create content to drive awareness and engagement, educate audiences, and shift behaviors. Keyword: content creation services
- [Brand Strategy](https://brgcommunications.com/what-we-do/services/brand-strategy-services/) - Your brand creates recognition, fosters trust, and differentiates your organization. The right branding and communications program can build awareness and help your organization meet larger goals. BRG helps brands connect to target audiences through trust, relevance, and authenticity. Our experience in brand development includes nonprofits, associations, corporate foundations and corporations – master brands as
- [Maureen Higgins](https://brgcommunications.com/about-us/our-leadership-team/maureen-higgins/) - Maureen Higgins Vice President As a vice president for BRG Communications, Maureen Higgins develops and executes successful consumer awareness and cause marketing campaigns aimed at elevating brand reputation and recognition. Maureen provides clients with strategic counsel to meet their public relations and communications needs. Maureen has led a number of accounts and implemented communications
- [Mike Sweeney](https://brgcommunications.com/about-us/our-leadership-team/mike-sweeney/) - Mike Sweeney Executive Vice President, Digital As executive vice president of BRG Communications (BRG), Mike Sweeney brings more than 25 years of digital and traditional marketing, entrepreneurship, executive leadership, teaching, speaking, and writing to BRG. Sweeney leads BRG’s digital expertise and is responsible for driving thought leadership, innovative solutions and providing clients with senior counsel
- [Katy Frame](https://brgcommunications.com/about-us/our-leadership-team/katy-frame/) - Katy Frame Vice President Katy Frame is a vice president who leads the development and implementation of integrated communications campaigns that elevate brand awareness and incite action. She has extensive experience in innovative content strategy for a diverse portfolio of companies across healthcare, technology, and education clients, including the Aetna Foundation, American Chemistry Council, National
- [Rachel Schwarz](https://brgcommunications.com/about-us/our-leadership-team/rachel-schwarz/) - Rachel Schwarz Director Rachel Schwarz leads, develops, and executes strategic public relations, media relations, and marketing campaigns for professional societies, healthcare systems, non-profits, and medical device companies. She expertly translates complex data into compelling content to create platforms that boost credibility, thought leadership, and brand reputation. Her therapeutic and programmatic areas of expertise include cardiology,
- [Download Guide](https://brgcommunications.com/members-to-messengers-guide/) - Thank you for your interest in our Members to Messengers Guide Download Here Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Learn More](https://brgcommunications.com/turn-your-members-into-messengers/) - Turn Your Members into Messengers BRG Communications has a 20+ year history of delivering award-winning communications programs for associations and nonprofits that secure both grassroots engagement and national attention. Learn more about our work building a 100+ person ambassador network for the American College of Preventive Medicine and supporting ongoing communications initiatives for the American
- [Sign Up](https://brgcommunications.com/sign-up/) - Sign up to download BRG’s: Medical Meeting Insights "*" indicates required fields Name* First Last Organization* Email* Sign Up
- [Survey Findings](https://brgcommunications.com/survey-findings/) - Thank you for your interest in our exclusive survey findings Download Here Explore our Services Learn how our evidence-based approach brings smart thinking to your communications that truly make an impact. Our Results Discover our library of case studies.
- [Medical Meeting Insights](https://brgcommunications.com/medical-meeting-insights/) - Data. Delivered. We’re Here to Set You Up For Success at Your Next Medical Meeting Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has
- [Communications <br>for Better Living](https://brgcommunications.com/promote-better-living/) - Discover BRG Communications: Creating innovative health communication strategies backed by science and decades of experience. Championing Health and Wellness Causes Worldwide At BRG Communications, making sure you achieve your communications goals is our priority. Listen to what our clients have to say: Let's Talk “The BRG team is an exceptional group of professionals who consistently
- [It's Better with BRG](https://brgcommunications.com/better-living/) - Welcome to BRG Communications: Creating innovative communication and brand marketing solutions for more than 20 years. Focused on your Success At BRG Communications, making sure you achieve your communication goals is our priority. Listen to what our clients have to say: Let's Talk “The [BRG] team’s professionalism and competence in top-notch. In the years I
- [Megan Douthat](https://brgcommunications.com/about-us/our-leadership-team/megan-douthat/) - Megan Douthat Associate Director As associate director, Megan Douthat develops innovative and impactful communications strategies for a wide range of clients in the safety, health and wellness space. Her experience includes managing multifaceted campaigns that address key public health issues including improving sleep, effective cleaning practices and mental health. In addition to her campaign
- [Mike Sloan](https://brgcommunications.com/about-us/our-leadership-team/mike-sloan/) - Mike Sloan Chief Operating Officer As Chief Operating Officer for BRG Communications (BRG) Mike Sloan brings more than 25 years of operations and financial experience working with multi-million-dollar organizations within the communications (advertising, digital, marketing, and public relations) industry. Mike has demonstrated a strong business acumen and an understanding of end-to-end operation processes and streamlining
- [Shannon McDaniel](https://brgcommunications.com/about-us/our-leadership-team/shannon-mcdaniel/) - Shannon McDaniel Executive Vice President As an executive vice president of BRG Communications (BRG), Shannon McDaniel brings more than 20 years of marketing and communications experience working with Fortune 500 corporations, corporate foundations, nonprofits and associations. While Shannon draws from decades of engagement across many industry sectors, he has deep expertise and passion for building and
- [Laurie Mobley](https://brgcommunications.com/about-us/our-leadership-team/laurie-mobley/) - Laurie Mobley Executive Vice President As an executive vice president at BRG Communications (BRG), Laurie Mobley focuses on creating enduring connections between consumers and health and wellness brands. She currently provides senior counsel across multiple agency account teams and works directly with clients on strategic program development, issues management, regulatory milestones and campaign launches. During
- [Thank You](https://brgcommunications.com/thank-you/) - Thank you for contacting BRG Communications For more information about us and the work we do, visit the links below. About Us Insights & News Our Results What We Do
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- [Tabatha Moss](https://brgcommunications.com/about-us/our-leadership-team/tabatha-moss/) - Tabatha Moss Business Director As a Business Director, Tabatha is responsible for seeking out and implementing improvements to business processes, improving performance, maximizing teamwork and creating efficiencies. Tabatha brings a multi-functional business background to BRG Communications (BRG) and oversees the day-to-day management of the office, IT systems and several aspects of marketing and visibility. Tabatha
- [Insights & News](https://brgcommunications.com/insights-news-archive/) - Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts tmoss 09 June, 2026
- [Jane Barwis](https://brgcommunications.com/about-us/our-leadership-team/jane-barwis/) - Jane Barwis President & CEO As founder and president of BRG Communications (BRG), Jane Barwis is committed to producing creative and meaningful work; empowering staff to reach their full potential; building and sustaining strong client relationships; and affecting change through professional and philanthropic endeavors. Jane launched BRG in 2001 to achieve her vision of an

## Portfolio

- [Aetna Foundation: Fighting the Opioid Epidemic, One Community at a Time](https://brgcommunications.com/porfolio/aetna-foundation-fighting-the-opioid-epidemic-one-community-at-a-time/) - Aetna Foundation Fighting the Opioid Epidemic, One Community at a Time When the Aetna Foundation made a major commitment to fight the opioid epidemic in local communities, it was critical to create media programs as unique as the communities served. That’s where BRG came in, building market-by-market strategies grounded in local voices and real data.
- [Arthritis Foundation: Green Heart Influencer Engagement](https://brgcommunications.com/porfolio/arthritis-foundation-green-heart-influencer-engagement/) - BRG helped the Arthritis Foundation drive awareness and engagement with the influencer engagement campaign “Green Heart Fridays.”
- [Cognosos: Helping Break Into the RTLS Healthcare Space](https://brgcommunications.com/porfolio/cognosos-helping-break-into-the-rtls-healthcare-space/) - Learn how we helped Cognosos break into the healthcare space with a strategic content marketing strategy that boosted awareness and articulated brand value.
- [American Diabetes Association: Increasing National & Consumer News for the World’s Largest Scientific Meeting focused on Diabetes Research, Prevention & Care](https://brgcommunications.com/porfolio/american-diabetes-association-increasing-national-and-consumer-news-for-the-worlds-largest-scientific-meeting-focused-on-diabetes-research-prevention-and-care/) - American Diabetes Association: Increasing National & Consumer News for the World’s Largest Scientific Meeting focused on Diabetes Research, Prevention & Care About this Project: Since 2021, ADA has enlisted BRG to ensure the science presented at its annual Scientific Session cut through the crowded news landscape. BRG rolled out a three-phased approach and a customized communications
- [National Sleep Foundation: Leveraging Owned Data Streams and Brand-forward Assets to Capture Share of Voice](https://brgcommunications.com/porfolio/national-sleep-foundation-leveraging-owned-data-streams-and-brand-forward-assets-to-capture-share-of-voice/) - National Sleep Foundation Leveraging Owned Data Streams and Brand-forward Assets to Capture Share of Voice About this Project: To help the National Sleep Foundation maintain and grow its brand position as the go-to nonprofit resource for sleep information, BRG worked with our client to create a new and memorable thematic platform, Best Slept Self, to
- [American Cleaning Institute: Navigating Content Creator Relationships to Advance Targeted Messages](https://brgcommunications.com/porfolio/american-cleaning-institute-navigating-content-creator-relationships-to-advance-targeted-messages/) - American Cleaning Institute Navigating Content Creator Relationships to Advance Targeted Messages About this Project: As the leading expert on cleaning, the American Cleaning Institute consistently works to stay relevant in the news and arm a wide range of audiences with the right cleaning information to mitigate germs and help people stay healthy. ACI challenged BRG
- [March of Dimes: Launching a New Maternal Health Initiative](https://brgcommunications.com/porfolio/march-of-dimes-launching-a-new-maternal-health-initiative/) - March of Dimes Launching a New Maternal Health Initiative March of Dimes is the national voice on maternal and infant health in the United States. The national nonprofit partnered with BRG to launch a first-of-its-kind maternal care report that highlighted maternity care desserts and analyzed women’s access to care by state and by county. BRG
- [PAD Pulse Alliance: Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD)](https://brgcommunications.com/porfolio/pad-pulse-alliance-bringing-doctors-together-to-urge-americans-to-get-a-pulse-on-peripheral-artery-disease-pad/) - PAD Pulse Alliance Bringing Doctors Together to Urge Americans to Get a Pulse on Peripheral Artery Disease (PAD) Peripheral Artery Disease (PAD) is the most debilitating disease many people have never heard of. Yet, one in 20 Americans over the age of 50 experiences PAD. The disease is a leading cause of amputations, making early
- [XPRIZE: Driving National Dialogue around Healthcare Innovations to Combat Aging](https://brgcommunications.com/porfolio/xprize-driving-national-dialogue-around-healthcare-innovations-to-combat-aging/) - XPRIZE Driving National Dialogue around Healthcare Innovations to Combat XPRIZE Foundation, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s greatest challenges, partnered with BRG to launch XPRIZE Healthspan, a global competition challenging teams to develop proactive, accessible therapeutics that restore muscle, cognition and immune function by a minimum of 10
- [American College of Preventive Medicine: Building an Ambassador Network to Advance the Position of Preventive Medicine Specialists](https://brgcommunications.com/porfolio/american-college-of-preventive-medicine-2/) - American College of Preventive Medicine: Building an Ambassador Network to Advance the Position of Preventive Medicine Specialists About this Project: As significant health challenges, such as the increase in chronic diseases, substance use disorders and the long-lasting impact of COVID-19 continued to rise, the American College of Preventive Medicine challenged BRG to increase awareness and
- [Fisher House: Generating Support for Military Nonprofit](https://brgcommunications.com/porfolio/fisher-house/) - Fisher House: Generating Support for Military Nonprofit About this Project: To raise brand visibility and reach new audiences, Fisher House Foundation called on BRG to build a multi-dimensional plan that positioned the organization as a thought leader and increased national visibility for the brand. BRG developed a multi-faceted PR program leveraging key moments in time
- [American College of Preventive Medicine: Building Vaccine Confident by Leveraging Experts](https://brgcommunications.com/porfolio/american-college-of-preventive-medicine/) - American College of Preventive Medicine: Building Vaccine Confidence by Leveraging Experts About this Project: As the pandemic continued, a strong, trusted and knowledgeable voice on topics like COVID-19 vaccine safety, vaccine hesitancy overall, and the alarming decline in preventive care was needed to put into context its potential impact on the population’s future health. ACPM
- [Inova Health Foundation: Educating a Community on How to Take Action on Addiction](https://brgcommunications.com/porfolio/inova-health-foundation-educating-a-community-on-how-to-take-action-on-addiction/) - Inova Health Foundation: Educating a Community on How to Take Action on Addiction About this Project: As the national dialogue around addiction dominated headlines, families and individuals struggled to spark meaningful dialogue around this issue. Inova Health System engaged BRG to launch a campaign during Addiction Awareness Month to help destigmatize, build awareness, and encourage
- [SCAI: Driving Data Promotion to Elevate a Medical Specialty](https://brgcommunications.com/porfolio/scai-driving-data-promotion-to-elevate-a-medical-specialty/) - SCAI Driving Data Promotion to Elevate a Medical Specialty About this Project: About this Project: As the only professional medical society in the U.S. dedicated solely to interventional cardiology, the Society for Cardiovascular Angiography & Interventions (SCAI) represents more than 4,000 members globally. While interventional cardiology is a well-defined and known field within cardiology, it
- [Heart Rhythm Society: Bringing Science & Innovation into the Spotlight](https://brgcommunications.com/porfolio/heart-rhythm-society-bringing-science-innovation-into-the-spotlight/) - Heart Rhythm Society: Bringing Science & Innovation into the Spotlight About this Project: In order to boost the visibility of the Heart Rhythm Society’s Annual Scientific Sessions and the ground-breaking science presented there, BRG has collaborated with HRS for 15 years. Year after year, we’ve consistently delivered high-quality national and trade coverage for the multi-day
- [American Cleaning Institute: Protecting Children from Unintentional Exposure to Laundry Packets](https://brgcommunications.com/porfolio/american-cleaning-institute-protecting-children-from-unintentional-exposure-to-laundry-packets/) - American Cleaning Institute: Protecting Children from Unintentional Exposure to Laundry Packets About this Project: To help reduce the number of unintentional exposures to liquid laundry packets, ACI brought on BRG to activate a strategic, large-scale communications campaign to elevate mindfulness with an urgency to act, generate target audience engagement beyond awareness, and leverage local ambassadors from
- [SCAI: Seconds Still Count](https://brgcommunications.com/porfolio/scai-seconds-still-count/) - SCAI: Seconds Still Count Society for Cardiovascular Angiography & Interventions Building Awareness on Life-Saving Action About this Project: As the COVID-19 pandemic impacted communities around the world, people were avoiding hospitals when faced with a medical emergency. SCAI saw a dangerous and potentially deadly side-effect of COVID-19 emerging: avoidance of care possibly leading to serious cardiovascular
- [American Cleaning Institute: Leading with a Credible Voice on COVID-19 Cleaning & Hygiene Communications](https://brgcommunications.com/porfolio/american-cleaning-institute-leading-with-a-credible-voice/) - American Cleaning Institute: Leading with a Credible Voice on COVID-19 Cleaning & Hygiene Communications About this Project: The American Cleaning Institute and BRG set out in the height of the COVID-19 pandemic to educate consumers on best cleaning practices and proper product usage amidst the landscape of conflicting, inaccurate, and unproven cleaning and hygiene claims. By
- [Medtronic: Elevating Milestones & Showcasing Patient Stories](https://brgcommunications.com/porfolio/medtronic-elevating-milestones-showcasing-patient-stories/) - Medtronic: Elevating Milestones & Showcasing Patient Stories About this Project: Through key FDA and data milestones, patient stories and education, BRG raised awareness of Medtronic leadership and innovation in the development of advanced treatments for heart disease patients. Our efforts secured hundreds of national, trade and local media, including Associated Press, Reuters, Bloomberg, Wall
- [National Honor Societies: Helping Teens to Honor Their Future Now](https://brgcommunications.com/porfolio/national-honor-societies-helping-teens-to-honor-their-future-now/) - National Honor Societies: Helping Teens to Honor Their Future Now About this Project: To reposition the 100-year-old brand, National Honor Societies, as more than an “Honor Roll” and a leading college/career resource for students, parents and school administrators, BRG partnered with mdg to create the “Honor Your Future” campaign. The integrated program included the activation
- [Tour for Diversity in Medicine: Helping Students Imagine a New Career](https://brgcommunications.com/porfolio/tour-for-diversity-in-medicine-helping-students-imagine-a-new-career/) - Tour for Diversity in Medicine: Helping Students Imagine a New Career About this Project: To create national and local awareness around the need for increased diversity in medical school enrollment, BRG built a strategic communications plan to achieve this and also drive interest in the Tour for Diversity in Medicine. Our efforts secured national
- [APhA Foundation: Improving Medication Safety for Older Adults](https://brgcommunications.com/porfolio/apha-foundation-improving-medication-safety-for-older-adults/) - APhA Foundation: Improving Medication Safety for Older Adults About this Project: To educate older adults and caregivers about using their local pharmacist as a resource in medication management, BRG worked with APhA Foundation to elevate their Align My Refills campaign. 5,000+ pharmacies participated in the three-month education campaign, which earned nearly 350 media placements and
- [Walmart: Fighting Hunger Together & Surpassing a CSR Goal](https://brgcommunications.com/porfolio/walmart-fighting-hunger-together-surpassing-a-csr-goal/) - Walmart: Fighting Hunger Together & Surpassing a CSR Goal About this Project: While showcasing the Walmart Foundation’s $2 billion commitment to fight hunger in America, BRG created a strategic program, elevating the issue of hunger. Through the award-winning campaign, we generated mass visibility with 1,500+ media placements, including USA Today, Associated Press, FOX News, NPR
- [Medtronic: Helping At-Risk Patients Take Fainting to Heart](https://brgcommunications.com/porfolio/medtronic-helping-at-risk-patients-take-fainting-to-heart/) - Medtronic: Helping At-Risk Patients Take Fainting to Heart About this Project: To educate consumers about unexplained fainting and its link to heart health, BRG worked with Medtronic to develop the first national public awareness initiative. Through compelling patient stories, we secured national and local placements, including ABC World News (web traffic increased 68% immediately following
- [Aetna Foundation: Demonstrating Effective Opioid Response in Hardest-Hit States](https://brgcommunications.com/porfolio/aetna-foundation-demonstrating-effective-opioid-response-in-hardest-hit-states/) - Aetna Foundation: Demonstrating Effective Opioid Response in Hardest-Hit States About this Project: In the midst of media frenzy around the opioid epidemic, BRG created a strategic media plan to maximize visibility of the Aetna Foundation’s $6 million commitment to fighting the crisis in six of the hardest-hit states. With three states announced, including a Capitol
- [Aetna Foundation: Empowering 50 Communities for Better Health](https://brgcommunications.com/porfolio/aetna-foundation-empowering-50-communities-for-better-health/) - Aetna Foundation: Empowering 50 Communities for Better Health About this Project: Recognizing that your zip code can impact health more than your genetic code, Aetna Foundation, American Public Health Association and National Association of Counties called on BRG to help create and launch the Healthiest Cities & Counties Challenge (HCCC). The Challenge empowered 50 communities
- [Home Safety Council: Making Safety a Priority in Homes Across America](https://brgcommunications.com/porfolio/home-safety-council-making-safety-a-priority-in-homes-across-america/) - Home Safety Council: Making Safety a Priority in Homes Across America About this Project: For more than a decade, BRG worked to bring attention to the critical issue of home-related injuries. From developing HSC’s initial brand to managing all external communications, grassroots network, sponsor initiatives, school-based programs and award-winning awareness campaigns, our team put life-saving

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