About this Project:
To raise brand visibility and reach new audiences, Fisher House Foundation called on BRG to build a multi-dimensional plan. Strategic outreach increased year-over-year coverage by 100+% with placements in FOX & Friends, the Associated Press and in valuable niche publications. Additionally, our efforts captured the attention of 8+ million individuals through geo-targeted online and social media ads showcasing the groundbreaking of a new Bronx Fisher House.
About Fisher House Foundation
Fisher House Foundation is a small but mighty nonprofit with a staff of just over 20 individuals dedicated to serving veterans, service members and their families.
“Not only did BRG far exceed goals they set out at the beginning of the year in driving up media coverage (more than doubled amount of coverage from previous year), they brought in new ideas and new mediums for helping get our word out. The agency really partnered with us to identify new angles and secure coverage in outlets that the Foundation had not previously worked with in order to reach new audiences. No PR firm in the past had done that for us and it was very exciting.”
– Kerri Childress, Vice President of Communications, Fisher House Foundation