Medtronic:

Elevating Milestones & Showcasing Patient Stories

About this Project:
Through key FDA and data milestones, patient stories and education, BRG raised awareness of Medtronic leadership and innovation in development advanced treatments for heart disease patients. Our efforts secured hundreds of national, trade and local media, including Associated Press, Reuters, Bloomberg, Wall Street Journal and HealthDay. Data was also presented at the American College of Cardiology’s Annual Sessions, reaching nearly 13,000 health care professionals.

Expertise:
Science & Data Communications

About

Medtronic Cardiac & Vascular Group:
Medtronic is among the world’s largest medical technology, services and solutions companies. In collaboration with leading clinicians, researchers and scientists worldwide, Medtronic Cardiac and Vascular Group (CVG) offers the broadest range of innovative medical technology for the interventional and surgical treatment of cardiovascular disease and cardiac arrhythmias.

“Today’s approval from the U.S. Food and Drug Administration makes Arctic Front the first device to use freezing technology to compete with conventional catheter ablation technology from companies including Johnson & Johnson that use heat.”

– Bloomberg