Medtronic:

Helping At-Risk Patients Take Fainting to Heart

About this Project:
To educate consumers about unexplained fainting and its link to heart health, BRG worked with Medtronic to develop the first national public awareness initiative. Through compelling patient stories, we secured national and local placements, including ABC World News (web traffic increased 68% immediately following airing) and Good Morning America, and highlighted the use of implantable monitoring devices to detect the life-threatening condition.

Expertise: 
Awareness & Education

AboutMedtronic Cardiac & Vascular Group:
Medtronic is among the world’s largest medical technology, services and solutions companies. In collaboration with leading clinicians, researchers and scientists worldwide, Medtronic Cardiac and Vascular Group (CVG) offers the broadest range of innovative medical technology for the interventional and surgical treatment of cardiovascular disease and cardiac arrhythmias.

“Fainting isn’t normal so if you pass out, call your M.D., a new campaign urges. Losing consciousness could signal a heart condition, which you shouldn’t ignore. To learn more, go to TakeFaintingtoHeart.org.”

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