About this Project:
To reposition the 100-year-old brand, National Honor Societies, as more than an “Honor Roll” and a leading college/career resource for students, parents and school administrators, BRG partnered with mdg to create the “Honor Your Future” campaign. The integrated program included the activation of a nationwide alumni student ambassador network, high profile earned media outreach (HuffPost, Parade, Teen Vogue and CBS News), a national PSA distribution with celebrity spokesperson Hill Harper and sponsored parenting influencer program. Results included 9,000+ media placements, 400+ media impressions, 5,000+ social media mentions, 27+ million social media impressions and more than 25,000 unique visitors to the campaign website.
About National Association of Secondary School Principals:
The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States and 35 countries around the world.
“‘The ‘Honor Your Future Now’ campaign gives us a chance to support students as they think about their future including getting to and through college, as well as careers and a lifetime of success,” Dr. Jonathan Mathis, the director of the National Honor Societies, tells Teen Vogue.”