10 Aug 5 Strategies to Build Authenticity into Campaigns
Posted at 16:46h
in Blogs, Consumer Awareness Campaigns, Insights, Public Relations, Strategic Planning and Research
While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...
