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American College of Preventive Medicine:

Building Vaccine Confidence by Leveraging Experts

About this Project:

As the pandemic continued, a strong, trusted and knowledgeable voice on topics like COVID-19 vaccine safety, vaccine hesitancy overall, and the alarming decline in preventive care was needed to put into context its potential impact on the population’s future health. ACPM asked BRG to create a large-scale strategic communications campaign spotlighting the overall importance of vaccines in public health throughout history, differentiating from crowded COVID-19 vaccine only campaigns. Launched in August 2021, BRG created and produced a national PSA underscoring the role vaccination has played in important moments throughout history which garnered 300+ placements in less than a month. The multi-year, award-winning effort has grown to more than 670 million impressions, 3,400+ placements and 100+ trained physician ambassadors.

Expertise:

Advocacy, Awareness and Education

About American College of Preventive Medicine (ACPM):

The authority in prevention comprised of more than 2,000 public health experts and physicians.

“The BRG team is an exceptional group of professionals who consistently bring creative, big picture thinking, strategic insights, and action to promote the important work of ACPM. What I value most about BRG is the comfort level of knowing I have senior-level strategists regularly working on our business, as well as skilled professionals who possess a results-driven mindset to drive visibility, audience awareness and education to amplify the reputation of preventive medicine physicians. They stay a step ahead of trends and issues and have a keen knowledge of the healthcare landscape, including health perceptions and behaviors, which brings added value to this relationship. I have worked with many communications teams throughout my career and I would certainly put BRG Communications as one of the finest.”

Donna Grande, CEO, American College Preventive Medicine

We are passionate about the work we do.