Portfolio

Cognosos makes it easy for hospitals to track assets in real time. With a desire to bring their technology to the healthcare space, they knew they needed to communicate their key differentiators and articulate their value to leaders in the space. The company needed strategic messaging and authoritative content that told a compelling story while also supporting decision-makers on their buying journey.

With a small in-house marketing team, Cognosos knew they needed a deeper bench to successfully break into a competitive industry. The team enlisted our team to help boost the company’s brand awareness and set its product apart in the crowded market.

Some of the highlights from this partnership include:

• • Overall website users increased by 653% in the first year
  • Users to the website through organic social media increased 411% over the same period
  • The Cognosos website now ranks for almost 400 keywords, including competitive RTLS- and healthcare-focused keywords