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A rising number of Americans are affected by peripheral artery disease (PAD), yet awareness among those at risk remains dangerously low, exposing stark disparities in diagnosis and care. To close that gap, four leading medical societies, the Association of Black Cardiologists, the Society for Cardiovascular Angiography & Interventions, the Society of Interventional Radiology, and the Society for Vascular Surgery, joined forces to form the PAD Pulse Alliance and challenged BRG to drive national awareness of PAD symptoms, risks, and screening.

How We Did It

• Started with the data. Fielded and analyzed a national consumer survey to pinpoint specific gaps in public awareness
• Built a unified voice. Created the coalition’s name, logo, and key messaging from the ground up
• Armed the campaign with content. Launched a full suite of media materials, a campaign webpage, and patient and member toolkits
• Led with credible voices. A national media tour with audio and video news releases, paired with national, trade, and local outreach, carried the message widely
• Extended it further. Organic and sponsored social content, plus influencer partnerships, built trust and relevance with at-risk communities

The Impact

The campaign generated more than 5,300 media placements and over 9 billion impressions, with coverage in Health, Fierce Healthcare, USA Today, BET, and The Daily Flash. BRG trained more than 25 physician spokespeople, who conducted 35-plus interviews bringing credible, expert voices to the conversation. Social engagement reached more than 2 million followers, powered by partnerships with respected healthcare influencers and targeted advertising – reaching those who needed to hear the message most.