Portfolio

Most Americans underestimate their own risk of vascular disease, leaving millions vulnerable to serious health consequences without knowing it. To close that gap, the Society for Vascular Surgery (SVS) tapped BRG to raise awareness of vascular disease symptoms, risks, and the critical role of a vascular surgeon.

How We Did It

• Started with the data. Fielded and analyzed a national consumer survey to pinpoint the specific gaps in public awareness
• Built a distinct identity. Created the campaign’s name, logo, and key messaging from the ground up
• Armed it with content. Launched a full suite of media materials, a campaign webpage, and patient and member toolkits
• Led with credible voices. A national media tour paired with strategic paid media partnerships extended reach, backed by outreach across national, trade, and local targets
• Carried it beyond earned media. Organic and sponsored social content kept the conversation going

The Impact

The campaign generated more than 3,100 media placements and 668 million+ impressions, with coverage in Health, Black Health Matters, Women’s World, Doctor Radio, and Newsweek. Four physician spokespeople conducted 49+ interviews, bringing credible, expert voices to the conversation. The campaign also achieved nearly 96% message inclusion of SVS and the Your Vascular Health website, ensuring the organization’s core messaging consistently broke through.