Susan Goodell Gouard
Senior Vice President
Susan Goodell Gouard
Senior Vice President Susan Goodell Gouard brings more than 25 years of integrated marketing communications experience to BRG Communications. A skilled strategist with expertise in both corporate and consumer communications, Susan crafts creative tactical plans to reach diverse target audiences and advance business goals. Her wide skill set includes branding, media relations, research and insights, social media and influencer marketing and content development. Susan serves as a trusted counselor to C-suite executives, leading executive thought leadership initiatives and providing media training and coaching.
Over the course of a long agency career, Susan has served many clients in both the health & wellness and technology sectors and has honed valuable perspective on the intersection of the two. She has managed consumer and corporate communications for global consumer medical device, sports nutrition, pharmacy and food and beverage brands, as well as telecommunications, enterprise networking, retail and other clients. Her body of work also includes public health campaigns, corporate social responsibility programming and fundraising events for leading medical institutions.
Highlights of Susan’s client experience include Rite Aid Corporation, OMRON Healthcare, Hughes Network Systems, Glanbia Performance Nutrition, Kellogg’s, NFL Alumni Health, Johns Hopkins Medicine and the CDC.
Prior to joining BRG, Susan was a group vice president in the Chicago and DC offices of a leading mid-size agency, where she served for nearly a decade. Her roots are in boutique agency, having previously served as a VP for a firm that, during her tenure, earned small agency of the year honors for three consecutive years. As an entrepreneur, Susan also ran her own event planning and communications agency in Baltimore for more than six years.
Susan holds a Bachelor of Arts degree from the College of William and Mary in Williamsburg, Virginia.
