Yvonne Lyons

Senior Vice President of Content Strategy

As senior vice president of content strategy, Yvonne Lyons brings more than 25 years of content strategy, content and digital marketing execution, publications management/operations, and creative development experience to BRG Communications. Yvonne oversees and works directly with BRG clients to create strong brands, achieve marketing goals, and drive business objectives.

Before joining BRG, Yvonne was with Right Source Marketing for over a decade, most recently as senior vice president of strategy and client service. In that role, she oversaw all client service while also working directly on content/marketing strategy and execution, including thought leadership content creation, design, and distribution of content. Her clients have included B2B and B2C healthcare and technology clients including Kaiser Permanente of the Mid-Atlantic, ChenMed, ICF International, Caregilty, Cognosos, Elite Biomedical Solutions, Mathematica, and others.

Prior to that, Yvonne oversaw content, marketing and creative business units at several publishing companies and design agencies in Baltimore, as well as organizations including the Baltimore Symphony Orchestra, CareFirst BlueCross BlueShield, and Baltimore Sun Media Group.

Yvonne holds a Bachelor of Arts degree in creative writing and humanistic studies from The Johns Hopkins University.