Amplify Your Mission: The Power of Member Ambassador Programs

A strong ambassador program can bring grassroots and national attention to your organization, attract funder support, and increase member engagement. With the right strategy and planning, your most engaged members turn into powerful messengers who can dramatically increase member engagement and awareness of your organization.

For more than two decades, BRG Communications has delivered award-winning member ambassador programs for associations and nonprofits, including building a 100+ person ambassador network for the American College of Preventive Medicine.

Learn more about our projects below.

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Learn How We Can Help Turn Your Members into Messengers

 

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Multi-Year Ambassador Program for American College of Preventive Medicine

The American College of Preventive Medicine (ACPM) challenged BRG to increase awareness and understanding of the specialty and engage their membership in this effort. As part of a multifaceted education campaign, This is Preventive Medicine, BRG recruited, trained and activated a network of more than 100 ACPM members in 50 markets to help amplify the campaign message in communities nationwide.

Showcased the power of prevention through local, national and media interviews resulting in nearly 3,500 placements that reached more than 777 million people

Engaged audiences in meetings and presentations to national and local government officials through an integrated member campaign and toolkit

Connected with medical students and healthcare leaders about preventive medicine, including a webinar with the American Medical Association