For organizations looking to make meaningful change, strategic awareness campaigns are a powerful tool for increasing brand or issue awareness, education, policy advocacy, or promoting behavioral change.
For organizations looking to make meaningful impact, strategic behavior-change campaigns are a powerful tool for increasing brand or issue awareness, educating, and inspiring action.
Over more than two decades, BRG Communications has strategized and developed award-winning campaigns for clients including McKnight Brain Research Foundation, American College of Preventive Medicine, National Sleep Foundation, Inova Health Foundation, and others. Our campaigns have not only increased brand and issue understanding but have driven insight and action among target audiences.
The results speak for themselves: hundreds of interviews, thousands of media placements, billions of impressions, community action, increases in social media followers and website traffic, and more.
Explore our projects below.
Learn how a behavior-change program can deliver results for your organization. Fill out the form to get in touch!
Move Your Audience From Understanding to Action
Whether you have one month or one year, BRG can help you plan and activate a strategic campaign that will deliver on your goals. Fill out the form and we’ll be in touch!
Driving Awareness of Peripheral Artery Disease
The rising number of Americans affected by peripheral artery disease (PAD) and a correlated lack of awareness among those at risk spurred four medical societies (Association of Black Cardiologists, Society for Cardiovascular Angiography & Interventions, Society of Interventional Radiology, and Society for Vascular Surgery) to form the PAD Pulse Alliance. The group came to BRG Communications with a challenge to increase awareness about symptoms, risks, and screening for PAD.
BRG created a comprehensive strategy to increase awareness that included full campaign development, content creation, national media tour, media outreach, social media content, and influencer partnerships.
The results:
More than 5,300 media placements and more than 9 billion impressions including Health, Fierce Pharma, USA Today, BET and The Daily Flash.
Trained more than 25 physician spokespeople
Reached more than 2 million followers through robust social engagement including work with noted healthcare influencers and social ads.
Understanding Cognitive Aging and Brain Health
As a leading organization funding brain health research, McKnight Brain Research Foundation (MBRF) engaged BRG to build a campaign to educate the public about what healthy cognitive aging looks like and how to help maintain a healthy brain. The team was further challenged to create a unique campaign that stood apart from strong public health initiatives around key disease states such as Alzheimer’s and dementia.
To reinforce MBRF’s position as a leading research organization while also introducing the brand as a consumer resource, BRG developed a multifaceted campaign approach that included campaign name, brand identity and messaging strategy, microsite, custom research, education materials, and partnering with influencers to further drive engagement.
The results:
