Developing relationships with the right content creators can increase brand awareness, build credibility with your targeted audience, and drive action.
BRG Communications has developed relationships with hundreds of influencers — from healthcare providers and researchers to artists and college athletes — and impactful influencer campaigns for clients including March of Dimes, the Arthritis Foundation, Society of Vascular Surgery, Medtronic, and others.
Learn how we can help build a program — and the right influencer connections — to drive your organization’s next campaign forward. Fill out the form to get in touch!
Learn How Influencer Engagement Services Can Fuel Your Next Program
Let’s develop a custom influencer engagement campaign to deliver on your organization’s goals. Fill out the form and we’ll be in touch!
Multifaceted Influencer Program for American Cleaning Institute
The American Cleaning Institute (ACI) challenged BRG to build a high-impact influencer program that would extend messaging to a variety of audiences to engage with them to foster cleaning knowledge and best practices. Together with ACI, BRG built a series of influencer efforts that included influencer mapping and identification, content development, pitching and relationship negotiation. BRG also supported each effort with robust traditional media efforts to create a surround sound of visibility.
The results:
The multi-year program has engaged nearly 80 influencers through more than 100 social activations ranging from blog posts, live online events, TikTok videos, viral memes, and more.
Influencer efforts have resulted in more than 550,000 engagements (shares/likes/participation) and 80 million impressions with influencers ranging from moms, scientists, physicians and NCAA athletes.
Multi-Influencer Activation for Arthritis Foundation’s Arthritis Awareness Month
The Arthritis Foundation is the nation’s largest non-profit dedicated to the prevention, control, and cure of America’s leading cause of disability. It called on BRG to build a first-of-its-kind influencer program for the organization, inviting artists to incorporate the brand’s signature green heart icon into weekly found-art activations during Arthritis Awareness Month.
The work:
