In the midst of media frenzy around the opioid epidemic, BRG created a strategic media plan to maximize visibility of the Aetna Foundation’s $6 million commitment to fighting the crisis in six of the hardest-hit states. With three states announced, including a Capitol Hill event, media impact to date: 72 placements and op-eds in local and national media, such as Fortune, The Hill, The Raleigh News & Observer, The Orlando Sentinel and Fierce Healthcare.
Brand Reputation
The Aetna Foundation is the independent charitable and philanthropic arm of Aetna.