Portfolio

American Diabetes Association:

Increasing National & Consumer News for the World’s Largest Scientific Meeting focused on Diabetes Research, Prevention & Care

About this Project:

Since 2021, ADA has enlisted BRG to ensure the science presented at its annual Scientific Session cut through the crowded news landscape. BRG rolled out a three-phased approach and a customized communications plan that elevated the visibility of the organization within the industry and among mainstream audiences. Each year, BRG has managed 200+ registered media, managed 100+ interviews and secured more than 12,000 placements, including 80+ national stories, on behalf of the organization.  Placements have included Associated Press, HealthDay, NBC, Reuters, NPR, CNN, Good Morning America, FOX News and CBS.

Expertise:

Science and Data Communications

About America Diabetes Association (ADA):

The leading voice on all things diabetes comprised of nearly 20,000 health care professionals.

“Seeing the devastating impact of the pandemic on people with diabetes, the ADA is emboldened to work even harder to lead the fight against diabetes. Our mission is reinforced by researchers from around the globe committed to closely studying specific impacts and interventions to help people living with diabetes during this COVID-19 era.”

ADA’s chief scientific and medical officer, Dr. Robert Gabbay in Healthline

We are passionate about the work we do.