Portfolio

Caregility

Building Brand Awareness in Telehealth for Caregility

Caregility is a telehealth solutions provider that emerged when the world needed it most – in the early stages of the COVID-19 pandemic. The healthcare industry had an overwhelming need for virtual care solutions, and Caregility had a robust solution. But a lack of awareness about the new brand was holding the company back during a period when time was of the essence.

 

After performing an in-depth audit to identify the company’s needs and opportunities, our team developed a plan and strategy to establish Caregility as a player in the space and drive results. New messaging was woven into revised copy for the company’s website, and campaign execution included content development, a strategic and increased social media presence, targeted email marketing, search engine optimization, and more.

 

Some of the highlights from the partnership’s first year include:

    • Regular publishing of high-quality content in various formats including white papers, blog posts, articles, and infographics.
    • Optimized and repurposed existing content to focus on key search terms.
    • 757% increase in keywords ranking on page 1 of Google
    • 174% increase in overall website traffic
Expertise:

Content-driven digital strategy

About Caregility:

Caregility is a telehealth company that collaborates with healthcare organizations to introduce hybrid care models that integrate virtual care at the patient bedside.

We are passionate about the work we do.