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ChenMed’s transformative approach to senior-focused primary care was growing increasingly popular among patient populations, but the company was struggling to staff its new locations with primary care physicians due to a nationwide physician shortage and a lack of brand awareness.
With no experience producing educational or thought leadership content to attract qualified physicians, ChenMed looked for help.
After performing an in-depth audit to identify the company’s needs and opportunities, our team put a plan and strategy into action to help ChenMed become a regular publisher of high-quality thought leadership content designed to drive engagement and results among primary care physicians across the country.
Some of the highlights from the partnership’s first year include:
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- Rewrote new ChenMed website
- Armed ChenMed’s recruiting team with a library of content to use when communicating with potential physician hires.
- Delivered a steady stream of content to resonate with the physician audience.
- Increased new visitors to the ChenMed website by 160%
Expertise:
Content-driven digital strategy
About ChenMed:
ChenMed brings better healthcare to seniors with a coordinated value-based care model for seniors on Medicare, many of whom have multiple chronic conditions. Fully focused on prevention, ChenMed’s physician-led teams put the patient at the center.
