Portfolio

Elite Biomedical Solutions (EBS) manufactures high-caliber third-party replacement parts for infusion pumps and telemetry units. The family-owned company is driven by a commitment to quality and patient safety because they know real lives depend on their products.

With a client list spanning over 1,400 hospitals, Elite’s small marketing team found themselves in need of strategic direction and resources to support their ongoing content development and marketing needs.

Elite enlisted our team to create and implement a comprehensive content marketing plan that would drive brand awareness and engagement among the company’s target buyers.

Foundational Strategy and Successful Execution

We started with a foundational content marketing strategy and planning process, including extensive competitive research, search ranking analysis, core messaging development, and comprehensive editorial and distribution plans.

Our strategy focused on engaging target audiences via organic and paid social and email, driving brand growth and increasing Elite’s online visibility.

In the first year, our efforts resulted in:

• • 500% increase in website visitors from organic social media
  • 65% increase in overall organic traffic
  • 53 new and targeted keywords ranking on Page 1 of Google search results