Portfolio

With more than 1,700 physicians, Mid Atlantic Permanente Medical Group (MAPMG) has been providing exceptional care to more than 800,000 members in the Maryland, Virginia, and Washington D.C. metropolitan region for more than three decades.

MAPMG needed to raise the profile of its physicians and create brand awareness with a content marketing strategy that highlighted the organization’s specialization, expertise, patient-centered care, and accolades.

Fueled by a robust content strategy that showcased physician excellence and expertise in a variety of engaging content formats, our team developed a content marketing effort for MAPMG that produced hundreds of pieces of content and leveraged distribution to help the organization grow its online community while driving brand awareness and website visits.

Some of the highlights from the partnership include:

• • Developed content in a variety of formats for multiple distribution channels, including complex articles and blog posts, video, paid and organic social creative, graphics, infographics, interactive content, print collateral and advertising, internal signage and collateral, and more
  • Launched a paid media campaign to drive brand awareness and build and grow an engaged social media community that generated more than 18 million impressions in year one.
  • Collaborated with physicians to research and write weekly blog posts and articles for regional and national publications
  • Created a series of more than 80 physician interview videos that were promoted in paid and organic social and repurposed into multiple formats.