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About this Project:

To help the National Sleep Foundation maintain and grow its brand position as the go-to nonprofit resource for sleep information, BRG worked with our client to create a new and memorable thematic platform, Best Slept Self, to package all proactive communications campaigns.  The team utilized NSF data to create an arsenal of story angles that drove consistent media interest throughout the year. Campaigns including Drowsy Driving Prevention Week and Sleep Awareness Week, which included satellite & radio media tours, paid social media advertising, consumer contests, influencer and sponsor engagement, drove deep engagement the target audiences.

Annual campaigns consistently exceed client goals, with 90+% of coverage including quotes from a National Sleep Foundation spokesperson and the overwhelming majority of placements featuring Foundation research.