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XPRIZE Foundation, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s greatest challenges, partnered with BRG to launch XPRIZE Healthspan, a global competition challenging teams to develop proactive, accessible therapeutics that restore muscle, cognition and immune function by a minimum of 10 years.

The multifaced media activation, which included managing multiple embargoes and coordinating the launch during Hevolution’s Global Healthspan Summit in Saudi Arabia, put XPRIZE leadership and experts at the center of the ongoing dialogue around healthy aging. XPRIZE Healthspan’s launch was covered in thousands of news outlets across 30 countries. XPRIZE experts conducted more than 50 interviews and key messages were included in 80+ percent of news coverage.