American College of Preventive Medicine:

Building an Ambassador Network to Advance the Position of Preventive Medicine Specialists

About this Project:

As significant health challenges, such as the increase in chronic diseases, substance use disorders and the long-lasting impact of COVID-19 continued to rise, the American College of Preventive Medicine challenged BRG to increase awareness and understanding of the specialty and engage their membership in this effort. As part of a multifaceted education campaign, This is Preventive Medicine, BRG recruited, trained and activated a network of ACPM members to help amplify the campaign message in communities nationwide.


The multi-year initiative has engaged more than 100 physician ambassadors in 50 markets as voices to promote the mission-critical work they do to improve population health. Ambassadors are trained and equipped with multimedia educational resources including video assets, social media tools, templated materials and user-generated content showcasing ACPM members. Through this effort, ACPM members have showcased the power of prevention through local, national and industry media interviews, as part of grassroots activations, in meetings and presentations to national and local government officials, among medical students considering a career in preventive medicine, and to healthcare leaders in hospitals and health systems.


Advocacy, Awareness and Education

About American College of Preventive Medicine (ACPM):

The authority in prevention comprised of more than 2,000 public health experts and physicians.

“The BRG team is an exceptional group of professionals who consistently bring creative, big picture thinking, strategic insights, and action to promote the important work of ACPM. What I value most about BRG is the comfort level of knowing I have senior-level strategists regularly working on our business, as well as skilled professionals who possess a results-driven mindset to drive visibility, audience awareness and education to amplify the reputation of preventive medicine physicians. They stay a step ahead of trends and issues and have a keen knowledge of the healthcare landscape, including health perceptions and behaviors, which brings added value to this relationship. I have worked with many communications teams throughout my career and I would certainly put BRG Communications as one of the finest.”

Donna Grande, CEO, American College Preventive Medicine

We are passionate about the work we do.