Since 2021, ADA has enlisted BRG to ensure the science presented at its annual Scientific Session cut through the crowded news landscape. BRG rolled out a three-phased approach and a customized communications plan that elevated the visibility of the organization within the industry and among mainstream audiences. Each year, BRG has managed 220+ registered media, managed 80+ interviews and secured more than 5,000 placements on behalf of the organization. Placements have included Associated Press, HealthDay, NBC, Reuters, NPR, CNN, Good Morning America, FOX News and CBS.
Science and Data Communications
The leading voice on all things diabetes comprised of nearly 20,000 health care professionals.