To raise brand visibility and reach new audiences, Fisher House Foundation called on BRG to build a multi-dimensional plan that positioned the organization as a thought leader and increased national visibility for the brand. BRG developed a multi-faceted PR program leveraging key moments in time including Memorial Day, Military Caregivers Month, the Warrior Games and Veterans Day. Strategic outreach increased year-over-year coverage by 100+%. Through nearly a decade of partnership, BRG has secured more than 1,000 interviews in top tier outlets like MSNBC, FOX, Bloomberg, CBS, Good Housekeeping and more to help advance the cause.
Brand Reputation
Fisher House Foundation is a small but mighty nonprofit with a staff of just over 20 individuals dedicated to serving veterans, service members and their families.