Aetna Foundation: 

Demonstrating Effective Opioid Response in Hardest-Hit States

About this Project:
In the midst of media frenzy around the opioid epidemic, BRG created a strategic media plan to maximize visibility of the Aetna Foundation’s $6 million commitment to fighting the crisis in six of the hardest-hit states. With three states announced, including a Capitol Hill event, media impact to date: 72 placements and op-eds in local and national media, such as Fortune, The Hill, The Raleigh News & Observer, The Orlando Sentinel and Fierce Healthcare.

Expertise:
Brand Reputation

About the Aetna Foundation:
The Aetna Foundation is the independent charitable and philanthropic arm of Aetna.

“We know that every state, every community and every person impacted by the opioid epidemic faces a unique fight. Through the work we’re doing in Florida, it is our aim to help empower local organizations on the ground with the tools they need to win.”

– Dr. Garth Graham, president of the Aetna Foundation and vice president of Community Health for Aetna in Orlando Sentinel